UX Foundations: Research

Focused View

Amanda Stockwell

1:12:41

130 View

01 - Introduction

01 - User experience research.mp4

00:41

02 - 1. Research Overview

01 - Why is user experience research important.mp4

04:04

02 - Methodology overview.mp4

00:57

03 - Usability testing.mp4

01:41

04 - Interviewing.mp4

01:44

05 - Card sorts.mp4

00:57

06 - Eye tracking.mp4

01:05

07 - Multivariate testing and AB testing.mp4

01:03

08 - Desirability studies.mp4

00:52

09 - Expert reviews (heuristic reviews).mp4

01:11

10 - Surveys.mp4

00:53

11 - Diary studies.mp4

01:12

12 - Participatory design workshops.mp4

01:20

13 - Personas.mp4

01:20

03 - 2. Choosing the Right Research Method

01 - Setting research goals.mp4

03:51

02 - Qualitative vs. quantitative data.mp4

02:58

03 - Behavioral vs. attitudinal research.mp4

02:11

04 - Moderated vs. unmoderated research.mp4

01:31

04 - 3. Environmental Considerations

01 - In-house vs. external.mp4

03:06

02 - Agile vs. waterfall.mp4

03:43

03 - Determining project or product stage.mp4

02:18

05 - 4. Planning Effective Research

01 - Determining the right participants.mp4

03:16

02 - Finding and screening participants.mp4

03:06

03 - Scheduling participants.mp4

02:20

04 - Crafting the right questions.mp4

04:06

05 - Practicing.mp4

02:22

06 - 5. Executing Effective Research

01 - Applying moderated research.mp4

03:52

02 - Applying unmoderated research.mp4

02:10

07 - 6. Analyzing and Presenting Your Findings

01 - Gathering and mining data.mp4

04:04

02 - Synthesizing data.mp4

03:55

03 - Presenting and incorporating results.mp4

03:48

08 - Conclusion

01 - Next steps.mp4

01:04

Description

UX research helps a business through saving development or process costs, increasing customer happiness and loyalty, and uncovering opportunities to earn more. In this course, Amanda Stockwell shows you practical techniques to improve your UX research to better inform fast-moving projects. Get an overview of different types of research methodologies, usability tests, and conducting interviews. Review card sorts, eye tracking, multivariate testing, and desirability testing. Go over the best uses of expert reviews, surveys, diary studies, participatory design workshops, and personas. Learn how to choose the right research method for your goals, then dive into environmental considerations, such as in-house vs. external, agile vs. waterfall, and more. Find out how to plan and execute effective research, and then explore the best ways to analyze and present your findings.

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User Experience Design

User Interface

Amanda Stockwell

Instructor's Courses

I’ve been doing user experience research and strategy since 2008. I've worked with Fortune 100's, start-ups, and everywhere in-between, providing everything from interaction design to market research. I believe that gaining a thorough understanding of the people using what we build is the foundation for every component of a successful business; design and experience, marketing strategy, hiring, product strategy, sales, everything. Companies hire me to help understand who their users are, what they need, how that ties into business goals, and how to utilize that information to craft better experiences for everyone involved. I help companies assimilate research practices into business process. I provide user research and UX analysis services iteratively throughout the design process and help craft the overall problem-solving approach for projects. Most people call that user experience research and strategy. I provide training and consultation services in user research, user experience strategy, lean experimentation, UX hiring, and UX career progression. Reach out to discuss working with me. @MandaLaceyS stockwellstrategy.com

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