Understanding Psychological Marketing

Focused View

J. Kevin Powell

2:12:35

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1. Introduction

1. Introduction.mp4

03:22

2. The Difference Between Brand, Image and Perception.mp4

06:56

3. The Difference Between Brand, Image and Perception - Worksheet.html

2. The Difference between Brand, Image and Perception

1. Definitions.mp4

04:06

3. Your BusinesssBrands Conceptual Importance

1. PM T04 - Conceptual.mp4

05:58

2. Organizational Needs.html

3. Demographics.mp4

08:13

4. Demographics.html

4. Emotions

1. 4 Emotions.mp4

06:07

2. Anger.mp4

06:45

3. Fear.mp4

05:35

4. Sadness.mp4

05:02

5. Joy.mp4

07:54

6. 4 Emotions.html

5. Color Theory

1. Color Theory.mp4

05:37

6. Psychological Factors

1. Psychological Factors.mp4

03:44

2. Motivation and Need.mp4

04:01

3. Perception.mp4

07:01

4. Conditioning and Learning.mp4

06:10

5. Lifestyle Groups.mp4

07:08

6. Psychological Factors Applied.mp4

03:35

7. Psychological Factors.html

7. Buyer Behavior

1. PM T18 - Buyer Behavior.mp4

02:17

2. PM T19 - Problem Recognition.mp4

03:53

3. PM T20 - Information Search.mp4

03:35

4. PM T21 - Evaluation.mp4

05:31

5. PM T22 - Purchase.mp4

03:17

6. PM T23 - Post Purchase.mp4

04:18

7. PM T24 - Buyer Behavior Wrap Up.mp4

04:01

8. Application and Closing

1. PM T25 - Application and Closing.mp4

08:29

2. Pulling it All Together.html

Description

Unlocking how emotions, behavioral science and psychological factors can attract your most loyal client.

What You'll Learn?

1. Better understand the mental component to the marketing puzzle
2. Discuss using analytics to identify your demographic
3. Introduce why knowing your demographic is extremely important
4. Introduce and discuss specific emotions and their role in your marketing process
5. Identify how those emotions look in order to better identify their message
6. Discuss how emotions inform psychological factors that drive people during the decision making process
7. Understand buyer behavior and they still determine donation dollars
8. Introduce how demographic analytics help determine their best approach

Who is this for?

Beginner and intermediate learners who want their marketing to have a longer lasting effect.

What You Need to Know?

This approach will give you the psychological foundation you need for marketing. All you need is a healthy amount of curiosity.

Curiosity and creativity are what you need the most.

More details

Description
Understanding Psychological Marketing will connect your brand's overall mission with how your perfect demographic uses their emotions to determine what products they buy. This is a must take course before you develop any marketing scheme. With this knowledge, you'll create a plan that can turn unknown customers into your biggest and most loyal fans.
This course will walk you through an approach to marketing often forgotten. While you absolutely need to have the tangible skills to create digital graphics, attention-grabbing content and the knowledge to reach the right customer...it's knowing what to do to truly get their attention, that will turn you into a marketing powerhouse.

In this course, you will learn crucial elements of every person's psychology. This integrate look into behavioral psychology, will allow your campaign to delve below the surface and create an emotional connection to your potential customers. This course will cover
Better understand the mental component to the marketing puzzle
Discuss using analytics to identify your demographic
Introduce why knowing your demographic is extremely important
Introduce and discuss specific emotions and their role in your marketing process
Identify how those emotions look in order to better identify their message
Discuss how emotions inform psychological factors that drive people during the decision making process
Understand buyer behavior and they still determine donation dollars
Introduce how demographic analytics help determine their best approach
Apply the theoretical approach to your situation

Who this course is for:
Beginner and intermediate learners who want their marketing to have a longer lasting effect.

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Early on, J. Kevin Powell decided to live his life in color. His attraction to the application of music, storytelling and creativity as a way to change minds has informed his belief in strongly in creating an emotional and visceral reaction that connects to the logical needs of decision making. Building his multi-media firm, PIIP Media, LLC, in 2003, he has worked with Scott Kay Jewelry, Breitling, Kenneth Cole, TaylorMade, Wells Fargo, multiple Caribbean travel boards and various non-profits and start ups. His work has sparked trends in the jewelry industry, built multi-cultural connections and reimagined the effective hybrid use of guerrilla and traditional marketing. J. Kevin Powell believes in a holistic approach to marketing and currently lives in Atlanta, Georgia.

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