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Neuromarketing is a marketing strategy that uses neuroscience, cognitive science, and psychology to accurately understand the needs, wants, and interests of customers. This marketing strategy studies audience responses and reactions to marketing stimuli and examines people's subconscious reactions to advertising campaigns, product packaging, product design, etc. The neuromarketing approach is used to implement effective marketing campaigns and strategies aligned with the needs of the target audience. In fact, in neuromarketing, the reaction of the human brain to advertisements or messages related to another brand is studied, and the activities and brain waves, eye movements, and skin reactions are monitored.