The Persuasion Code, Part 3: The Neuroscience of Closing Sales

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Patrick Renvoise

45:46

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01 - Introduction

01 - Neuropsychology to close sales deals.mp4

00:56

02 - 1. How to Use Brain Science to Close Sales Deals

02 - Closing sales deals with neuropsychology.mp4

03:12

03 - Eliminating the fear of regret in your prospects brain.mp4

02:30

03 - 2. The Closing Process in Three Steps

04 - Step 1 Repeat your claims.mp4

03:31

05 - Step 2 Ask, What do you think.mp4

04:29

06 - Step 3 Ask, Where do we go from here.mp4

03:26

04 - 3. How to Reframe a Sales Objection

07 - How to handle negative feedback from sales prospects.mp4

02:13

08 - Delivering your reframe to a sales objection.mp4

03:11

09 - Exploring sample objections and effective reframes.mp4

04:23

10 - Creating a list of your most common objections.mp4

03:45

05 - 4. Focus on How You Close

11 - Influence with your charisma.mp4

01:31

12 - Selling using your body language 55% of your close.mp4

02:45

13 - Selling using your voice 38% of your close.mp4

03:33

14 - Selling using your words 7% of your close.mp4

02:44

06 - 5. The Ethics of Neuropsychology in Sales

15 - Exploring the ethics of neuropsychology in sales.mp4

01:33

07 - Conclusion

16 - How to grow your skills and close deals.mp4

02:04

Description

In the end, your success depends on your capacity to close. While many sales methodologies present various closing techniques, they fail to recognize that this delicate phase of your sales journey is about managing your prospects’ fear of regret. In this course, neuromarketing expert Patrick Renvoise will demonstrate the importance of understanding the Primal Brain. This brain, famously called System 1 by Daniel Kahneman—2002 Nobel Prize winner and author of Thinking, Fast and Slow—drives fear, and it becomes very active during the fearful last moment when a decision needs to be made. Using a unique three-step process, learn how to better manage your prospect fear of regret. Find out how to answer the objections that may arise at this point of your sales process. Finally, after a brief discussion on the ethics of neuropsychology, Patrick shows you that preparation and practice are key to get your prospects to say yes.

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Sales Skills

Neuromarketing

Patrick Renvoise

Instructor's Courses

Homo Sapiens has been trying to PERSUADE his peers for eons. It all started a few tens of thousands years ago when a tribe member found it was more effective to trade his corn --he loved growing corn-- for a basket --she loved weaving baskets--, than having to grow corn AND to weave baskets. The whole persuasion exercise consisted in agreeing about how many ears of corn you could get for one basket. Today we all try to PERSUADE more customers that our products are worth the price, the selling and negotiation exercise remains similar! Yet even though marketing brought the illusion that we could rationalize and optimize sales, no scientific and simple model of the act of selling or persuading has been available... until the Persuasion Code was published! This is why we started SalesBrain 20 years ago: to scientifically help companies sell more baskets! * Scientific Growth * Rapid Growth * Proven Growth ... and you don't need to be paid in corn! [email protected] | www.salesbrain.com

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.