The Persuasion Code, Part 2: The Neuroscience of Selling Remotely

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Patrick Renvoise

53:22

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01 - Introduction

01 - The rise of virtual meetings.mp4

01:40

02 - The Role of the Primal Brain in Virtual Meetings

01 - Understand the primal brain and decision-making.mp4

03:18

03 - The Reasons Our Brains Hate Virtual Meetings

01 - Why you may unconsciously mistrust virtual presenters.mp4

03:09

02 - Zoom fatigue (ZEF) and why you may hate virtual meetings.mp4

04:08

03 - Attention is not what you think.mp4

02:39

04 - Pain, Claim, and Gain in Virtual Meetings

01 - Diagnose the pain.mp4

04:44

02 - Differentiate your claims.mp4

04:18

03 - Demonstrate the gain.mp4

05:39

05 - Effective Communication in Virtual Meetings

01 - Use body language in virtual meetings.mp4

05:19

02 - Use your voice in virtual meetings.mp4

03:11

03 - Use the right words in virtual meetings.mp4

03:24

06 - Effective Selling in Virtual Meetings

01 - Maximize attention and trust in virtual meetings.mp4

03:00

02 - Maximize engagement and participation in virtual meetings.mp4

04:01

03 - Deliver with charisma in virtual meetings.mp4

03:31

07 - Conclusion

01 - Prep and practice for virtual meetings.mp4

01:21

Description

While virtual sales calls have steadily increased for many reasons—reduced travel costs, improving technology, and most recently health and safety considerations—the fact remains, people simply hate virtual meetings. Factors like fatigue and distrust of the presenter lead to declines in attention and engagement, which reduce your chances of closing a deal. In this course, neuromarketing expert Patrick Renvoise shows you how to tackle the challenges around selling virtually by understanding the brain of your audience. Patrick covers the reasons people hate video calls, why they generate so much fatigue, and why it’s so hard to establish trust over a virtual meeting. He also guides you through what to say and do on video sales calls, and shows how a little knowledge of the primal brain can help you communicate more persuasively in the virtual world.

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Sales Skills

Neuromarketing

Patrick Renvoise

Instructor's Courses

Homo Sapiens has been trying to PERSUADE his peers for eons. It all started a few tens of thousands years ago when a tribe member found it was more effective to trade his corn --he loved growing corn-- for a basket --she loved weaving baskets--, than having to grow corn AND to weave baskets. The whole persuasion exercise consisted in agreeing about how many ears of corn you could get for one basket. Today we all try to PERSUADE more customers that our products are worth the price, the selling and negotiation exercise remains similar! Yet even though marketing brought the illusion that we could rationalize and optimize sales, no scientific and simple model of the act of selling or persuading has been available... until the Persuasion Code was published! This is why we started SalesBrain 20 years ago: to scientifically help companies sell more baskets! * Scientific Growth * Rapid Growth * Proven Growth ... and you don't need to be paid in corn! [email protected] | www.salesbrain.com

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.