The Non-Technical Person's guide to building products & apps

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Evan Kimbrell

14:36:03

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01 - Get acquainted (10 minutes)

001 Meet the instructor.mp4

05:16

002 How-to-join-the-student-Slack-group.pdf

002 Join our community on Slack!.html

003 Course overview.mp4

02:44

004 The-non-technical-persons-guide-Section-01.pdf

005 Review sheets & resources - all in one PDF.html

005 The-non-technical-persons-guide-Review-sheets-resources.pdf

external-links.txt

02 - Getting ready (27 minutes)

001 The three essentials of feasibility.mp4

08:27

002 How much is this going to cost.mp4

12:44

003 Is learning to code a waste of time.mp4

05:41

004 The-non-technical-persons-guide-Section-02.pdf

03 - Validating your idea (48 minutes)

001 The idea validation framework.mp4

11:11

002 The idea were going to use as an example.mp4

03:19

003 Customer segmentation.mp4

14:08

004 Running a qualitative analysis offline.mp4

14:42

005 Extra Before you start validating.mp4

04:12

006 The-non-technical-persons-guide-Section-03.pdf

04 - Scoping out your competition (30 minutes)

001 Advanced search techniques for finding competitors.mp4

12:42

002 Running a competition analysis.mp4

16:48

003 The-non-technical-persons-guide-Section-04.pdf

05 - Getting your first customer feedback (56 minutes)

001 Conducting the five-second test.mp4

15:48

002 Proved.co method.mp4

08:21

003 Quick and easy validation through email.mp4

12:42

004 Validation through online groups.mp4

12:38

005 The-non-technical-persons-guide-Section-05.pdf

06 - Creating your pitch experiment (97 minutes)

001 How to create a Launchrock landing page to gauge interest.mp4

18:40

002 Using UnBounce for more in-depth analysis.mp4

12:24

003 Setting up AB tests for your Unbounce page.mp4

16:59

004 Adding conversion goals + dynamic text.mp4

07:28

005 Adding a payment button to your page.mp4

11:05

006 Extra Using a payment button in email.mp4

05:12

007 Extra Getting a logo for free.mp4

07:50

008 Extra Getting a better logo for $5.encrypted.m4a

008 Extra Getting a better logo for $5.encrypted.mp4

009 Extra Getting domain names.mp4

10:03

010 The-non-technical-persons-guide-Section-06.pdf

07 - Testing your idea in the wild (40 minutes)

001 Using Facebook ads + Launchrock to test your idea.mp4

15:53

002 Using Google ads + Launchrock for validation.mp4

15:37

003 Getting free coupons for Google, Facebook, Bing.mp4

07:07

004 The-non-technical-persons-guide-Section-07.pdf

08 - Evaluating results (15 minutes)

001 Looking over the results.mp4

06:20

002 To repeat or not.mp4

06:40

003 The-non-technical-persons-guide-Section-08.pdf

09 - Introduction to prototyping (66 minutes)

001 Crash course terminology.mp4

11:23

002 What exactly is a wireframe And whats a prototype.mp4

06:23

003 The reason we use wireframes and prototypes.mp4

09:30

004 Concepts High fidelity and low fidelity.mp4

06:38

005 Important things to understand beforehand.mp4

04:43

006 Picking a tool.mp4

08:07

007 Following the construction path.mp4

18:00

008 The-non-technical-persons-guide-Section-09.pdf

10 - Pre-prototyping exercises (30 minutes)

001 Coming up with a strategy.mp4

11:08

002 Coming up with the scope of our project.mp4

17:59

003 The-non-technical-persons-guide-Section-10.pdf

11 - Sketching it on the cheap (167 minutes)

001 Intro to sketching.mp4

01:10

002 Ipad-Sketch-Pad.pdf

002 Iphone4-Sketch-Pad.pdf

002 Iphone5-Sketch-Pad.pdf

002 Iphone6plus-Sketch-Pad.pdf

002 Iphone6-Sketch-Pad.pdf

002 Materials for sketching.mp4

03:45

002 standard-web-browser.zip

003 Sketch it out part 1.mp4

08:13

004 Sketch it out part 2.mp4

14:19

005 Upgrade to a tool Getting started with Pidoco.mp4

10:14

006 Getting used to the features in Pidoco.mp4

11:42

007 Creating a quick sitemap upfront.mp4

13:32

008 The site elements to start with.mp4

05:37

009 Using templates.mp4

02:19

010 Handling images in Pidoco.mp4

09:22

011 Adding and controlling layers in Pidoco.mp4

07:52

012 Annotate everything.mp4

10:20

013 Getting up and running with Balsamiq.mp4

19:48

014 Balsamiq continued.mp4

03:33

015 An example of a page made with Balsamiq.mp4

03:20

016 Creating the low fidelity version of the Happy Hour app.mp4

37:29

017 The-non-technical-persons-guide-Section-11.pdf

12 - Making an interactive prototype (51 minutes)

001 Why I dont use HTMLCSS.mp4

02:43

002 Introducing M.A.P.mp4

09:46

003 Adding interactivity to your prototype.mp4

15:02

004 Creating the tablet version.mp4

09:18

004 creating the tablet version en.vtt.zip

005 Collaborators & reviewers.mp4

12:42

005 collaborators & reviewers en.vtt.zip

006 The-non-technical-persons-guide-Section-12.pdf

index 5294772.zip
index 7462468.zip

13 - Designing it on the cheap (optional) (32 minutes)

001 Design it.mp4

03:27

002 Option #1 Graphic design freelancers - Should I go this route.mp4

09:00

003 Option #2 Design contests - Why should I use these.mp4

02:51

004 Option #3 Templates.mp4

13:15

005 The design packet - save yourself 80% of the headaches.mp4

05:44

006 The-non-technical-persons-guide-Section-13.pdf

14 - Building it on the cheap (118 minutes)

001 Where to find freelancers.mp4

07:40

002 Intro to Elance.mp4

19:16

003 Intro to Elance continued.mp4

02:28

004 Intro to Upwork.mp4

19:24

005 Intro to Upwork continued.mp4

05:41

006 Intro to Freelancer.mp4

08:59

007 Five pillars for evaluating contractors.mp4

16:23

008 The $50 test.encrypted.m4a

008 The $50 test.encrypted.mp4

009 Six red flags to look for.mp4

08:09

010 Tools for bug testing.mp4

08:44

011 Becoming a bug hunting master.mp4

11:30

012 Bug hunting on mobile, a whole new beast.mp4

05:11

013 The-non-technical-persons-guide-Section-14.pdf

15 - Section 4 Commentary (75 minutes)

001 Tip Dont worry about extra work, follow my guidance.mp4

02:13

002 In-country or out-of-country Its easy.mp4

04:44

003 Are contractors a long-term solution.mp4

06:09

004 The difference between outsourcing and contracting.mp4

02:45

005 How do you pick a development stack.mp4

11:27

006 Tip Some thoughts on bug hunting.mp4

01:42

007 Tip Why are freelancers so cheap.mp4

05:21

008 Tip Fixed rate vs hourly rate, use my method.mp4

10:01

009 Tip Equitizing your contractor.mp4

05:23

010 Tip Off hours developers What they are, where to find them.mp4

02:59

011 Tip The truth about referrals.mp4

03:22

012 Tip What is good Avoid this trap.mp4

09:12

013 Tip Accelerate your testing this way.mp4

00:49

014 Outsourcing and protecting your IP.mp4

08:57

015 The-non-technical-persons-guide-Section-15.pdf

16 - The finish line and beyond (4 minutes)

001 Where do I go from here.mp4

03:46

002 Let me hear your feedback.html

003 The-non-technical-persons-guide-Section-16.pdf

17 - Course commentary (41 minutes)

001 The dilemma of recruiting tech.mp4

18:02

002 Why does equity matter.mp4

13:49

003 Product - Team - Interest - Traction.mp4

09:02

004 The-non-technical-persons-guide-Section-17.pdf

18 - Extras

001 NDA-Standard.pdf

002 70 codeless tools for running and growing your business.html

003 77 tools for building a codeless site, store, blog, or web mobile app.html

19 - Bonus Section

001 Bonus Lecture.html

Description

Go from Idea to MVP with no CTO and no coding. Launch your business, app, or product idea cheaply, quickly, and easily.

What You'll Learn?

Quickly validate your ideas using five different techniques
Build a landing page that converts with Launchrock
Run validation campaigns through Facebook and Google
Interpret the results of your validation campaigns and understand basic web analytics
Wireframe from scratch with Balsamiq and produce a mockup of YouTube
Determine the best (and cheapest) way of getting your app designed
Manage design freelancers and be effective at negotiating a lower price
Start a web design contest and receive up to 40 free designs to choose from
Make use of free and premium templates to skip the graphic design process entirely
Put together a design packet for the design process
Find and vet developers from three different online sources
Test developers with small amounts of investment before committing to them
Find the best deals on contractors to save the most money
Avoid the common pitfalls of contracting
Streamline communication with your development team
Bug test web and mobile applications effectively and professionally
Understand the basics of startup traction and how product quality plays into that
Leverage your MVP to recruit and attract investment capital

Who is this for?

Entrepreneurs, freelancers, and business owners can all benefit from this course.

Anyone who wants to learn how to test ideas and validate internal projects.

What You Need to Know?

Familiarity with basic business and startup concepts is helpful, but not necessary.

More details

Description
What do Pinterest, Snapchat, Amazon, and Alibaba all have in common?
Â Â Â Â Â They were all started by non-technical founders who couldn't code and didn't have a CTO.
Â Â Â Â Â Nowadays, anyone who has an idea is told thatÂ they have to "learn to code" or "find a partner,"Â but learning how to code isn't realistic; it takes years to get good at and forces you to neglect your other skill set. Plus,Â finding a technical partner is insanely difficult because everyone is trying to do it,Â and if you do find someone, it's going to be really expensive.
Â Â Â Â Â If you have an ideaÂ you don't need to learn how to code and you don't need to sacrifice half ofÂ your vision to someone "technical."Â As an entrepreneur, a freelancer, or even a small business owner you need to learn how to independently test and launch your ideas -Â without anyone else's help. This course will show you how.Â
________________________________________________________________________
I'm Evan Kimbrell and I'm the founder of Sprintkick, a fullÂ service web application studio based out of San Francisco. Over the last 4 years I've personally overseen the launch of over 100 apps all the way from concept to deployment. I have no idea how to code and I've never had a technical partner.Â I created this course to teach you how you can launch your idea without spending years learning how to code, having to recruit a partner, and without breaking the bank along the way.
ThisÂ course is divided into sixÂ easy-to-follow sections that comprehensively cover all you need to know to take an idea from napkin to launch. This course isn't theory; it's 100% application.
Â What we're going to cover:Â
5 easy ways to pre-evaluate your idea before you spend aÂ dollar -Â in less than 1 hour.
The most effective way of using a landing page for validation purposes withÂ Launchrock.
How to wireframe like a pro with Balsamiq (in exactly 39 minutes).
How to determine the best route for designing your application.Â
How to get your app designed for as little as $9.
How to get designers to compete for your app with no money upfront.Â
Navigating the designer relationship and how to save as much money as possible.
How to find and validate the best contractors.Â
How to negotiate rates and guarantee on time delivery.
How to bug hunt on both web and mobile with free tools.Â
How to streamline communication throughout your project.
Ways to save considerable money and time when working with a developer.
How to leverage what you've built to recruit going forward.
Â Why you should take this course:
-Â Over 22+ hours of content and direct access to me, the instructor, as a guide.
-Â You'll learn essential and repeatable skills like ten-minute validation, rapid wireframing, andÂ effective contracting.Â
-Â Being able to identify an idea, test it, and launch it will be an invaluable tool even if you never pursue your idea. There will be unlimited opportunities to implement these skills in your life.
-Â Learn a skill set that will make you a more well-rounded entrepreneur, freelancer, marketer, business owner, or sales expert.
-Â Lifetime access to abbreviated summaries of each lecture, called "cheat sheets."
-Â Follow along and collaborate on a joint project. Watch me take an idea all the way through the process taught in this course and into deployment.
I've packed together everything I know from:
-Â 3 years being a solo,Â non-tech founder building a mega app with no in-house tech team (that I raised several million dollars with).
-Â 1 year working directly with 50+ non technical founders as a venture capitalist in Silicon Â Â Valley.
-Â 4 years as Director of Sprintkick, overseeing over 100 apps from concept to launch, for small startups and big Fortune 100 companies.
Â Also included in this course:Â
-Â FreeÂ access to hand written legal documents. These documents cost over $5,000 to get made, and our Udemy students will get them for free.
Â I know the frustration that someone feelsÂ when they have a business ideaÂ and they can't act on it.Â If you have an ideaÂ it's not going to get more valuable by sitting on it. Let me show you how to turn the idea quickly (and cheaply) into reality. Empower yourself with this immensely valuable skill set and join the course.
Who this course is for:
Entrepreneurs, freelancers, and business owners can all benefit from this course.
Anyone who wants to learn how to test ideas and validate internal projects.

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Hi, I'm Evan Kimbrell. Thanks for checking out my course. **My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch** Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC. Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category. In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. Hope you enjoy my courses!

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