Salesforce for Marketers

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Swapnil Amin

29:03

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01 - Introduction

01 - Welcome.mp4

01:03

02 - What you should know.mp4

00:51

02 - 1. Campaigns

01 - What is a campaign.mp4

03:20

02 - How do you set up and modify a campaign.mp4

02:05

03 - Measuring the effectiveness of campaigns.mp4

01:34

03 - 2. Email Studio

01 - Import bulk contacts into a campaign.mp4

03:00

02 - Sending emails from a campaign.mp4

02:11

03 - Email Studio Benefits and opportunities.mp4

02:00

04 - 3. Customer Journeys

01 - Journey Builder.mp4

02:55

02 - Customer journey and data.mp4

02:24

05 - 4. Einstein

01 - What is Salesforce Einstein.mp4

03:30

02 - Einstein engagement scoring.mp4

03:45

06 - Conclusion

01 - Next steps.mp4

00:25

Description

For anyone working in marketing, creating two-way, real-time engagement with customers can be a constant challenge. And predicting engagement so you can get optimal outcomes out of your campaigns can be difficult as well, as can measuring and reporting on the effectiveness of your campaigns. In this course, Swapnil Amin shows you how to use Salesforce to address these issues effectively and efficiently. He covers the tools that can help you know your customer, understand their needs, and personalize your strategy with Einstein intelligence platform. Swapnil shows you how to use automation to develop an optimal marketing strategy, build deeper connections with companies, and reach your digital marketing goals more efficiently.

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Digital Marketing

Salesforce

Marketing Plan

Marketing Management

Swapnil Amin

Instructor's Courses

I transform organizations through strategic team leadership, product innovation, and Agile product development. With years of experience bringing successful products to market, I deliver with a unique combination of vision, leadership, management, and creativity. I specialize in digital transformation for scale-ups and Fortune500 companies, accelerating engineering efforts up to 50% through resource alignment and product development prioritization. I have helped right size multiple complex projects and am able to provide a steady hand during times of significant change and do the heavy lifting. I have developed an expertise in developing and growing computing platforms with a deep understanding of Big Data and Actionable Insights. - Expertise in the application of new technology: AI/MachineLearning, API development, microservices architecture, business process management, and software automation. - Cross-platform digital experiences: User-centered design, native and hybrid mobile applications, user research, and go-to-market strategy. - Strategic team leadership: Leader of globally distributed multi-functional teams of 20+ members, experienced presenter to the C-Suite and large audiences. - Proficient in creating Product Vision & Strategy, Business Intelligence & Project Management. Comfortable with the breadth of experience in business and system types. Business sectors include Consulting, Financial, Healthcare, Communication & High-tech, and Legal industries. List of companies: Accenture, Yahoo, HP, Amazon, Softbank Robotics, Genentech/Roche, and most recently @TESLA List of Expertise: I have worked across multiple product areas across different verticals using Android, Chrome/OS, Search/Assistant, Shopping/Payments, Ads, AI, Geo, Cloud, and Social. Specialties: Artificial Intelligence | Innovation | Product management | AI | Business Strategy | Team Management | Product Development | Consulting | Customer Acquisition | Lean Startup Practices | Consumer Software | Enterprise software | SaaS | IOT | Analytics | Agile Development | Scrum | UX design | User Research | E-commerce | Search | Startups | Recruiting | Data Science | Change Management

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.