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Marketing management means searching, inventing and presenting the product to the market. Marketing is an art. When you master how to sell the product and persuade the customer to buy, that means you have taken over marketing management. Marketing management is defined as a social management process by which individuals and groups meet their needs and wants through the production and exchange of goods with each other. To clarify this definition, the important terms need, desire, demand, commodity, exchange, transaction and market should be examined.
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