Sales Enablement Fundamentals

Focused View

Richard King

2:06:23

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1 - Introduction

1 - Welcome the role of sales enablement.mp4

05:28

2 - The ins and outs of sales enablement.html

2 - Sales enablement tactics

3 - Sales enablement tactics.mp4

09:33

4 - Bonus Creating a Sales Playbook From Scratch Lesson Learned at Yelp.mp4

25:17

5 - Sales assets choose your weapon.html

6 - Battlecard-template.docx

6 - Sales enablement templates.html

6 - Sales-script-template.docx

3 - Sales Enablement Fundamentals

7 - Sales enablement fundamentals.mp4

06:26

8 - Unlock your reps potential with sales enablement sessions.html

9 - Getting sales teams bought in.mp4

08:34

4 - Measuring sales enablement

10 - Measuring Sales Enablement.mp4

04:52

11 - Bonus Sales People Dont give a heres what you can do about it Zendesk.mp4

34:33

12 - Bonus Building a bridge between Product Marketing and Sales Oracle.mp4

31:40

Description

All the frameworks, skills, & advice you need to forge a career in Sales Enablement & Product Marketing

What You'll Learn?

The Role of Sales Enablement
Sales Enablement Tactics
Sales Enablement Fundamentals
Getting Sales Teams Brought In
Measuring Sales Enablement
Product Marketing

Who is this for?

Sales Enablement

marketing

product marketing

content marketing

product

social media

sales

revenue enablement

revenue acceleration

What You Need to Know?

No prerequisites; just a desire to immerse yourself in the world of Sales Enablement.

More details

Description
What youâ€™ll learn
Sales enablement fundamentals
Sales enablement best practices
Real-life case studies from big-name brands
Templates & frameworks to take away
How to create your own enablement assets
Getting sales reps engaged
Cross-functional alignment

Description
When it comes to empowering your salespeople, sales enablement isnâ€™t optional; itâ€™s essential.
This Sales Enablement Fundamentals course will arm you with everything you need to set your reps up for success, measure the bottom-line business impact of your work, and lay the foundation for long-term revenue growth.
Whether you own sales enablement yourself or are an integral cog of a wider team, this OnDemand program will provide you with the quintessential knowledge, tools, templates, and case studies needed to raise your organizationâ€™s sales enablement game.

Once youâ€™re enrolled, youâ€™ll unlock access to 2+ hours of:
Instructor-led presentations on everything from defining sales enablement and exploring the various tactics it encompasses, to building your own playbooks and bridging the gap across departments.
In-depth guest footage from product marketing experts at organizations like Yelp, Zendesk, Oracle, and more.
Industry-standard frameworks to guide you and your sales repsâ€™ success.
Discounts for continued professional PMM development & product marketing certification opportunities.

Whoâ€™s this course for?
This course is for anyone who has a stake in sales enablement - now or in the future.
If you own sales enablement, this course will feed you with non-stop, practical insights on how to level-up your current SE program.
If youâ€™re involved with (but donâ€™t own) sales enablement, this course will enable you to truly understand the bigger sales enablement picture, how and where you fit in, and pitch into the bigger strategy with awesome ideas that really get you noticed.
And finally, if youâ€™re looking to get into sales enablement, this course will equip you with an incredibly strong understanding of the function so you can hit the ground running when you do have a stake.

Why pick Product Marketing Alliance?
We're home to the world's largest community of product marketers. By a long stretch.
Everything we do's centered on the very latest trends, practices and demands we see in our community, so you know you're only working off cutting-edge info.
Plus, with PMMs at orgs like Google, Microsoft, LinkedIn, Lyft and Adobe in our network, you know you're working off the very best, tried and tested formulas.

Whoâ€™s this course for
Product marketing
Sales enablement
Sales
Marketing
Customer success
Who this course is for:
Sales Enablement
marketing
product marketing
content marketing
product
social media
sales
revenue enablement
revenue acceleration

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Richard is the founder & CEO of Product Marketing Alliance. Richard launched PMA back in February 2019 after identifying a huge skills & education gap in the product marketing landscape and has been elevating the role ever since. He's spent the last decade managing marketing teams, development teams and product strategy for B2B SaaS companies, and he's particularly passionate about the intersection of product, marketing, sales, and data.

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