Practical A/B Testing

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Oluchukwu Okpala

47:46

542 View

01 - Intro

01 - Learning about practical AB testing.mp4

00:50

02 - 1. Introduction to AB Testing

01 - What is AB testing.mp4

02:43

02 - Benefits and importance of AB testing.mp4

03:34

03 - Real-world applications of AB testing.mp4

02:37

04 - Key concepts and terminology.mp4

02:30

03 - 2. Defining Objectives and Hypotheses

01 - Setting clear objectives and goals.mp4

03:30

02 - Setting clear and measurable key performance indicators (KPIs).mp4

02:32

03 - Defining the control group and treatment group(s).mp4

01:49

04 - 3. Implementing AB Testing

01 - Choosing a testing platform or tool.mp4

03:51

02 - Integrating testing tools with your webapp.mp4

04:06

03 - Creating the test groups.mp4

06:50

04 - Testing duration and collecting data.mp4

01:42

05 - 4. Analyzing and Interpreting Test Results

01 - Statistical analysis of AB test data.mp4

02:06

02 - Interpreting results and drawing conclusions.mp4

03:31

03 - Validating results and addressing limitations.mp4

01:59

06 - Conclusion

01 - Recap of AB test course setup process.mp4

02:09

02 - Reviewing key concepts and takeaways.mp4

01:27

Description

A/B tests, when done correctly, can give you valuable insights into your data and transform your digital products. In this course, learn how to set up A/B tests with tech expert Oluchukwu Okpala. Join Oluchukwu as she explains the basics of A/B testing, its key benefits to digital projects, and its common applications. Learn how to set objectives and measurement indicators for your tests, define your control and treatment groups, and determine variables to test. Plus, find out about the proper ways to set up tests and assign participants and how to analyze and interpret the results of your testing. Finally, Oluchukwu explains some strategies for iterating and optimizing your tests.

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A/B Testing

Oluchukwu Okpala

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.