About A/B TestingLearn More

A/B testing (or A/B testing) helps you choose the best interface and user experience for your website or app. In fact, in A/b testing you are trying to provide the best user experience to the audience by knowing their behavior. A/B testing is a process that simultaneously tests two options. For example, it shows two types of web pages to different website users and compares which one results in higher conversion rates.