Neuromarketing: Tap Into your Customer's Primal Brain

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Tim Ash

52:02

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01 Introduction

001 Motivate your customers with neuromarketing.mp4

02:05

02 Foundations of Neuromarketing

001 The lie of rationality in consumer decisions.mp4

03:06

002 Why you need a brain.mp4

02:39

003 How the brain really works.mp4

05:55

03 Key Evolutionary Principles

001 Conserving energy The power of doing nothing.mp4

02:32

002 Avoiding pain and seeking pleasure The dominance of loss aversion.mp4

03:10

003 Ownership and commitment How to create attachment.mp4

03:45

004 The power of visual biasing and understanding attention control.mp4

03:31

04 Structuring Your Offer

001 Avoiding choice overload to maximize response.mp4

03:34

002 Make choices obvious to get results.mp4

03:00

003 Using context and order to powerfully reframe decisions.mp4

03:18

05 How to Present Pricing

001 The power of free versus charging money.mp4

03:14

002 Pricing presentation for maximum impact.mp4

02:58

003 Minimizing pricing pain to get the sale.mp4

03:26

004 Combining multiple neuromarketing strategies A case study.mp4

02:47

06 Conclusion

001 Next steps and resources in applying neuromarketing.mp4

03:02

Description

Drop a rock. It falls and hits the ground.

Once you understand brain evolution, many of your decisions will become easily predictable. To a scary degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine.

What if you understood how the brain really makes decisions, and could consistently influence it? In this dynamic course, neuromarketing expert Tim Ash teaches you key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions. Learn how to tap into powerful universal motivations and automatic responses to deliver your marketing message on-target every time. Walk away with a new perspective on the brain, and several durable and practical strategies for ethically influencing your audience. Are you ready to be inspired?

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Neuromarketing

Tim Ash

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.