Marketing Success Programme for SMEs and sole traders

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Joanne Wilson FCIM

5:01:02

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1 - Putting this section here whilst I await you engineers

1 - Introduction.html

2 - Explanation of Know your Numbers spreadsheet.html

2 - Module-2-Transcript-Edit-Edit.docx

2 - Spreadsheet-Figures-you-need-to-know-in-your-business.xlsx

2 - Welcome and thank you for investing in the Marketing Success Programme

3 - Welcome.mp4

02:27

3 - Introduction

4 - Introduction.mp4

02:27

4 - Module 1 Customer Research

5 - MSP-template1.pdf

5 - Types of Customer Research.mp4

03:01

6 - How to Fill in Template 1 Customer Research.mp4

10:14

6 - Module-1-transcript-Edit-Edit.docx

5 - Module 2 Marketing analysis

7 - Competitor Analysis.mp4

02:56

8 - MSP-template2.pdf

8 - PESTLE analysis.mp4

02:22

9 - How to fill in Template 2 PESTLE Analysis.mp4

04:08

10 - Internal Analysis.mp4

01:54

10 - MSP-template3.pdf

11 - How to fill in Template 3.mp4

08:16

11 - Spreadsheet-Figures-you-need-to-know-in-your-business.xlsx

12 - End of Module 6 Customer Avatar Recap Quiz.html

6 - Module 3 SWOT

13 - MSP-template4.pdf

13 - Module-3-Transcript-Edit.docx

13 - What is a SWOT and Process recap.mp4

04:03

7 - Module 4 Goal Setting and KPIs

14 - MSP-template-5.pdf

14 - SMART Objectives.mp4

03:32

14 - inspo1.zip

14 - inspo2.zip

14 - inspo3.zip

14 - inspo4.zip

14 - inspo5.zip

14 - inspo6.zip

14 - inspo7.zip

14 - inspo8.zip

14 - inspo9.zip

15 - How to fill in Template 5 Goal setting.mp4

05:17

15 - Module-4-Transcript.docx

8 - Marketing Strategy

16 - MSP-template6.pdf

16 - What is Marketing Strategy.mp4

08:53

17 - How to fill in Template 6 Marketing Strategy.mp4

10:57

17 - Module-5-transcript.docx

9 - Module 6 Customer Avatar

18 - MSP-Develop-your-Avatar-workbook.pdf

18 - What is a customer avatar.mp4

01:54

19 - How to fill in your Customer Avatar Workbook.mp4

09:25

19 - Module-6-Transcript-Edit.docx

10 - Module 7 The Marketing Mix

20 - The Marketing Mix.mp4

02:22

21 - Product or Service.mp4

03:20

22 - Price.mp4

04:45

23 - Place Distribution.mp4

02:04

24 - MSP-template7.pdf

24 - People Process Physical Evidence.mp4

04:16

25 - How to fill out template 7 the marketing mix.mp4

04:26

26 - BONUS Live Lesson Replay How to use all 7 Marketing Ps.mp4

54:38

11 - Module 8 Promotion

27 - 5-Stages-of-Awareness.pdf

27 - The Communication Continuum.mp4

03:02

28 - How to fill in the 5 stages of awareness template.mp4

08:09

29 - Online Marketing Tools.mp4

12:47

30 - Create-your-Super-Statement.pdf

30 - Offline Marketing Tools.mp4

10:34

31 - The best kind of marketing.mp4

01:30

32 - Build your authority and trust.mp4

02:19

32 - Module-8-Transcript.docx

33 - BONUS Live Lesson Replay Create 3 months of social media content in one day.mp4

55:37

33 - Social-Media-planner.docx

12 - Module 9 Your Marketing Pillars

34 - Campaign-Builder-Pillar-1.pdf

34 - Introduction to campaignbuilding pillars.mp4

01:38

35 - Campaign-Builder-Pillar-2.pdf

35 - What is their itch How to fill in Campaign Builder Pillar 1 template.mp4

02:45

36 - What is their problem How to fill in Campaign Builder Pillar 2 template.mp4

02:12

37 - Campaign-Builder-Pillar-4.pdf

37 - What has been tried before How to fill in Campaign Builder Pillar 3 template.mp4

01:23

38 - Before After How to fill in Campaign Builder Pillar 4 template.mp4

01:18

38 - Campaign-Builder-Pillar-5.pdf

39 - Campaign-Builder-Pillar-6.pdf

39 - What VALUE do you provide How to fill in Campaign Builder Pillar 5 template.mp4

02:20

40 - Campaign-Builder-Pillar-7.pdf

40 - Values How to fill in Campaign Builder Pillar 6 template.mp4

01:47

41 - Campaign-Builder-Pillar-8.pdf

41 - YOUR story How to fill in Campaign Builder Pillar 7 template.mp4

02:00

42 - Campaign-Builder-Pillar-9.pdf

42 - Why dont people buy How to fill in Campaign Builder Pillar 8 template.mp4

02:01

43 - Cost of Delay How to fill in Campaign Builder Pillar 9 template.mp4

01:23

43 - Module-9-Transcript.docx

13 - Module 10 How to Build a Campaign

44 - Campaign Building Explanation.mp4

03:47

45 - Campaign Illustration.mp4

04:18

45 - pillar-content-examples.zip

46 - Communication-templates.pdf

46 - Types of content for each pillar.mp4

06:15

47 - MODULE-10-TRANSCRIPT-EDIT.docx

47 - Using the Pillars in each Communication.mp4

03:53

14 - Module 11 Create and Implement the Plan

0 - Introduction.html

48 - Nearly there.mp4

01:32

49 - How to fill in your marketing plan.mp4

01:47

49 - Module-11-Transcript-Edit.docx

49 - marketing-plan-template.zip

15 - Module 12 Record and Measure

11 - End of Course Recap Quiz.html

50 - Record Measure Review.mp4

03:33

51 - Growth Hack Strategy.mp4

05:35

51 - Module-12-Transcript-Edit.docx

Description

Includes 62 templates to download & 48 lessons to enable you to create & implement your profitable marketing action plan

What You'll Learn?

Learn how to write a marketing programme for your SME or sole trader business
48 bite size videos and 62 editable downloadable templates
Create your marketing strategy, positioning statement and USP
Build your essential marketing pillars that you can use in all your campaigns
Learn how to implement offline and digital marketing to grow your business profitably
Create a six month tactical action plan that tells you what marketing to do when - bespoke to your business
This programme works for both B2B and B2C or Retail or Ecommerce

Who is this for?

Business with between 1 and 50 people

Sole traders

Marketing professionals wanting a refresh

Consultants wanting a framework to share with their clients (eg business coaches / accountants etc)

People beginning a career in marketing

People wishing to get a job in marketing and wanting an understanding of how to create a marketing plan to grow a business

B2B or B2C or Retail or Ecommerce

More details

Description
Do you crave marketing direction? Do you want a customer attraction system?
If the answer is yes . . .
You need a marketing plan.
A repeatable process that gets results.
I have been writing and implementing marketing plans for small and medium-sized businesses for 20+ years.
I have seen the huge difference a marketing plan can make to a small business. From dabbling at marketing with random communications to a laser-sharp plan focused on your ideal customers. Results skyrocket.
Everything I have learnt about small business marketing is available to you through the Marketing Success Programme.
You don't need to re-create the wheel. I've done the work for you.
Does your business have between 1 and 50 people? Are you looking for more business? Do you want a marketing system? A marketing plan? Do you wish you knew where to start?

Do you want an easy way of creating a marketing plan so that you can just get on with it and then make the customer attraction happen?

Perhaps you manage a business or maybe you have been asked to do the marketing but have no marketing background? Or maybe you are in marketing and want a refresher?Â Perhaps you are a consultant and want to help your clients with their marketing?

I hear you. I am here for you.

You want a marketing programme. You want it to work, and you would like some help.

If any of this resonates with you, then you are in the right place.
BUY NOW for a step-by-step guide on how to write and deploy a marketing programme (including 62 downloadable templates to make it easy for you to make the magic happen!).

See you inside :-)
Joanne Wilson FCIM
Chartered Marketer &Â Professional Copywriter

Who this course is for:
Business with between 1 and 50 people
Sole traders
Marketing professionals wanting a refresh
Consultants wanting a framework to share with their clients (eg business coaches / accountants etc)
People beginning a career in marketing
People wishing to get a job in marketing and wanting an understanding of how to create a marketing plan to grow a business
B2B or B2C or Retail or Ecommerce

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Marketing Management

Joanne Wilson FCIM

Instructor's Courses

A marketing professional, passionate about training others. I have been in the industry for 20+ years and during that time I have kept bang up to date and I have been sharing my knowledge with both fellow business owners and university students - with roles in blue chip companies, SMEs, my own agency and Universities. I am a Chartered Marketer and a Fellow of the Chartered Institute of Marketing which means that I am respected by my peers for my knowledge, professionalism and achievements. I have a 96% learner satisfaction rating from my work with University students and fantastic feedback from my teaching when I have delivered it in person to SMEs. I am also a qualified copywriter. You can rest assured that I am the right person to help you to create a Marketing Success Programme to grow your SME business, profitably.

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