Marketing Strategy: Nurturing Your Customers

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Erik Huberman

31:19

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01 - Introduction

01 - Customer nurturing The basics.mp4

00:48

02 - 1. How to Nurture Customers

01 - Calculating average purchase cycles.mp4

02:42

02 - Common Facebook data misconceptions.mp4

02:10

03 - Optimizing customer conversion rate.mp4

02:14

03 - 2. How to Convert Customers

01 - Developing your value proposition.mp4

02:40

02 - Optimizing your conversion funnel.mp4

01:44

04 - 3. Focus on Customer Lifetime Value (CLTV)

01 - Calculating your customer acquisition cost.mp4

01:34

02 - Calculating and optimizing customer lifetime value (LTV).mp4

03:42

03 - Return on ad spend is the wrong metric.mp4

02:40

05 - 4. Using Tools and Tactics for Customer Nurturing

01 - Optimizing your marketing emails.mp4

02:53

02 - Using SMS for marketing.mp4

01:49

03 - Managing your community.mp4

01:29

04 - Optimizing your content marketing strategy.mp4

02:01

05 - Gamifying your customer loyalty programs.mp4

02:03

06 - Conclusion

01 - What to do when nurturing is solidified.mp4

00:50

Description

Customer relationships are at the core of your business—so building these relationships is mission critical. In this course, marketing expert Erik Huberman shares practical guidance on how to nurture your customers along the customer journey. Erik defines key marketing terms such as customer lifetime value, consideration period, and purchase cycle. He provides an overview of a successful customer nurturing campaign–showing you how to use tools like data, value propositions, marketing emails, loyalty programs, and more–so that you'll be ready to successfully nurture your brand's customers by pulling the right levers at the right time.

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Internet Marketing

Marketing Management

Erik Huberman

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.