Google Analytics Quick Start

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Brad Batesole

43:23

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01 Introduction

001 Unlock the power of Google Analytics.mp4

00:59

02 Google Analytics Foundations

001 The importance of digital analytics.mp4

02:02

002 How does Google Analytics work.mp4

02:00

003 Google Analytics hierarchy.mp4

02:26

03 Google Analytics Key Functionality

001 Dimensions and metrics in Google Analytics.mp4

01:03

002 Channels in Google Analytics.mp4

00:35

003 Source and medium in Google Analytics.mp4

01:26

004 Campaign Tracking in Google Analytics.mp4

02:02

04 Getting Started with Google Analytics

001 Setting up Google Analytics.mp4

03:08

002 Tracking data in Google Analytics.mp4

03:14

003 Learning Google Analytics reports.mp4

02:22

004 Navigating Google Analytics interface.mp4

07:30

005 Google Analytics acquisition reports.mp4

03:44

006 Google Analytics engagement reports.mp4

03:57

007 Google Analytics demographics reports.mp4

03:14

008 Viewing audiences and analysis.mp4

03:20

05 Conclusion

001 Your path forward with Google Analytics.mp4

00:21

Description

Ready to take your analytics game to the next level? In this course, learn how to take advantage of the latest features in Google Analytics, which allow you to track your consumer, no matter what device they use. First, instructor Brad Batesole shows you how Google Analytics works, how to set up Google Analytics, and how to navigate its key functionality. Brad walks you through metrics, channels, source, and medium in Google Analytics. He covers how to track data effectively in Google Analytics, as well as how to use reports to make accurate decisions and how to navigate the interface of Google Analytics. He describes different reports and how they may be useful to you. Brad concludes by encouraging you to review your audience and make decisions to reach them more effectively.

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Brad Batesole

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Marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. Covering every angle, from marketing strategy and user experience to social media, paid media, and SEO. A visionary, who has brought bold upstarts like Warby Parker, BioLite, and RentTrack to the big leagues. An excellent communicator, storyteller, and writer who developed the top performing online marketing courses for Lynda.com and LinkedIn Learning, collecting over 20 Million views. An internationally recognized speaker with leadership agility and strong executive presence. A dedicated professional seasoned in helping everything from small shops and start-ups to big businesses looking to rejuvenate their brands. A visionary who excels in ideation with over 12 years of experience working at the crossroads of user experience, marketing, and the web.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.