About Google AnalyticsLearn More
Prepare for the Google Analytics certification exam with Google Analytics training on Udemy. This powerful suite of analytics tools helps businesses monitor a multitude of user activities, like visitor sales, traffic volume, and time spent on a page. A Google Analytics course on Udemy provides instruction on various Google Analytics uses, from reading analytic reports to interpreting results and much more.
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Linkedin Learning
Dana DiTomaso
Advanced Google Analytics 4 (GA4) 2:01:26
English subtitles
11/24/2024
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Linkedin Learning
Samantha Barnes
Google Analytics (GA4): Audience-Building and Segmentation 1:03:09
English subtitles
09/08/2024
Udemy
Tanmoy Kumar Das
The Ultimate Google Analytics 4 Course - Complete Guide 2024 2:32:57
08/28/2024
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Udemy
Pavel Brecik
Ultimate Google Analytics (4) course + 50 practical examples 4:40:46
English subtitles
05/01/2024
Subtitle
Udemy
Being Commerce
Google Analytics 2023 Mastery Course - 0 To PRO Course 5:03:38
English subtitles
04/29/2024
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Udemy
Pavel Brecik
Advanced Google Analytics course + 77 practical questions 3:47:34
English subtitles
04/21/2024
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SkillShare
Lisa Sicard
How To Generate More Web Traffic to Your Website 1:05:02
English subtitles
02/22/2024
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Udemy
Rudranil Chakrabortty
Advanced Google Analytics 4 Implementation with Tag Manager 15:46:26
English subtitles
01/17/2024
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Frequently asked questions about Google Analytics
Google Analytics allows users to collect, measure, and analyze website data. Used by more than 50 million websites, this powerful tool delivers a rich treasure trove for marketers to better understand the performance of their channels and websites to make data-driven recommendations. For example, it can share tons of insights into website traffic, how website users navigate and interact with a site, what pages they visit, and how they leave the site. Through Google Analytics, users can track every single page's activity on their website. All data gets aggregated based on four levels: by the user, by session, by page view, and by event (button clicks, ad views, etc.). It also tracks two categories of data—user acquisition (user data before visiting your site) and user behavior (user data while on your website).
Careers involving Google Analytics include business analytics managers who collect and study data that can help a business gain strategic insights into target markets, customer engagement trends, and website performance. A career in project management, particularly for software developers, can also benefit significantly from a background in Google Analytics. The analysis of data gathered from websites hosting online applications you develop alongside your dev team can get used to fine-tune the next iteration of an app. Careers in search engine optimization also benefit from Google Analytics expertise because you can use the platform to study how well a site is performing with its target market. Insights gained from Google Analytics can then drive adjustments to the site, helping it rank higher in search engines.
People proficient with Google Analytics can qualify for any job that depends on the analysis of website traffic. For example, you can get hired to study how much traffic an online application is earning and how long people stay on the site before navigating either to another page or away from the company’s web property altogether. You can also get hired to study how well an advertising campaign is earning the engagement of a specific group. Google Analytics is valuable for evaluating the success of gated content as well. A company may hire someone proficient in Google Analytics to figure out how much traction a gated eBook, video, or infographic is getting with a group of people or segment of the market. Google Analytics professionals also get hired to assess the effectiveness of regional outreach campaigns because they can assess the success of efforts to reach people in certain cities or countries.
Before learning Google Analytics, you should be comfortable with performing internet searches using different browsers on computers and other devices. You should also understand how data analysis tools such as pie charts and graphs provide insights into data and trends over time. It would also be helpful to have a basic understanding of what search engines are looking for - particularly how keywords and geographical information can impact results. However, because the Google Analytics platform includes many explanations of key terms and concepts, you don’t need an extensive marketing or SEO analysis background to start learning. Virtually anybody who knows how to read a basic chart and use a computer is qualified to learn Google Analytics.
Google Analytics tracks and stores data related to website activity, such as the number of people who visited your website in the last 30 days, the number of pages visited per session, or the number of visitors that bounced off of your website. It uses a single Javascript code snippet that gets placed on every page of your website. On the other hand, Google Tag Manager allows users to track how many people use specific features on your website or application, such as placing an order or completing a form. In this case, an additional tracking tag gets generated. Google Tag Manager allows users to deploy hundreds of tags on a single site, such as event codes, remarketing tags, and conversion scripts. From there, Google Tag Manager allows users to store and view all tag activity in one place. It is a welcome alternate to hard-coding tags on individual pages.
Yes, one can become certified in Google Analytics. To pass the Google Analytics Individual Qualification (GAIQ) exam, users have to sign up to Google Partners and pass the exam with a passing score of 80 percent or higher. The exam itself is free to take and is 90 minutes long with 70 questions, broken up into several modules, each of which focuses on a specific practice area. If you have an exam coming up, you might want to brush up on your skills with a Udemy course.