Google Analytics (GA4): Audience-Building and Segmentation

Focused View

Samantha Barnes

1:03:09

0 View

[1] Introduction

[1] Leveraging audience-building and user analysis with GA4.mp4

00:52

[2] 1. Introduction to User Analysis in Google Analytics

[1] How to scope segmentation in GA4 vs. Universal Analytics.mp4

04:15

[2] How to differentiate and appraise the audience tools in GA4.mp4

03:39

[3] How User-ID and Data Import can broaden user measurement.mp4

03:39

[3] 2. Using the Audience Tool in Google Analytics 4

[1] How dimensions and events build audiences in GA4.mp4

03:31

[2] Leveraging templates for segmentation in GA4.mp4

04:08

[3] How conditions and membership determine user inclusion.mp4

04:26

[4] Audience building with scoping and exclusions.mp4

04:05

[5] How to use conditions based on time in GA4.mp4

02:31

[6] Predictive audience membership and predictive audiences.mp4

02:46

[4] 3. Customizing and Reporting on Audiences and Segments

[1] How to enhance your segmentation with events and dimensions.mp4

03:33

[2] How to implement user properties in GA4.mp4

03:18

[3] How to report on audiences and segments in GA4.mp4

03:26

[4] Applying audiences beyond the GA4 interface.mp4

02:51

[5] 4. The Advanced Analysis Reports in GA4

[1] Segmenting users within the Advanced Analysis tool.mp4

05:35

[2] Exploring segments based on user funnels in GA4.mp4

04:00

[3] Exploring segments based on the user journey in GA4.mp4

03:47

[4] Exploring segments based on segment overlap and cohorts.mp4

01:38

[6] Conclusion

[1] Start leveraging GA4 audience in your marketing analysis.mp4

01:09

Description

If you work in digital marketing, knowing your audience—and how effectively you’re reaching them—is vital to your success. With Google Analytics, you have a powerful tool to segment users and leverage that data to take insightful actions. In this course, Samantha Barnes shows you how to build audiences, funnels, user paths, segments, and data integrations with Google Analytics. Samantha goes hands-on with the tools, discussing topics like user-based data, how to customize that data in advanced segments, and how to take the advanced reporting explorations to another level by building Google Analytics audiences. As Samantha shows, once you know your audience, you can more effectively target high-value customers, deliver ads at the right time, and discover trends that lead to successful conversions.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

Google Analytics

Samantha Barnes

Instructor's Courses

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.