Google Analytics 4 (GA4) Essential Training
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Corey Koberg
1:46:05
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001 Understanding your digital customers with Google Analytics.mp4
01:05
002 Why are there two versions of this course .mp4
00:57
003 Digital analytics and key concepts.mp4
07:12
001 Whats new in GA4 .mp4
02:33
002 What features are missing from GA4 .mp4
02:59
003 Which version should I choose .mp4
01:38
001 Set up a Google Analytics account.mp4
03:43
002 Install GA4 manually.mp4
03:29
003 Using Google Tag Manager (GTM).mp4
03:22
004 Install GA4 alongside Universal Analytics via connected accounts.mp4
04:00
001 Accessing Google demo data.mp4
02:30
002 How Google Analytics is structured.mp4
03:34
003 Campaign tracking.mp4
04:14
001 Home screen and UI navigation.mp4
04:27
002 Realtime.mp4
02:34
001 Segmentation via comparisons.mp4
03:59
002 Filters and secondary dimensions.mp4
03:05
003 Audiences.mp4
05:41
001 Analyzing how to get customers.mp4
02:59
002 Engagement reports Overview pages and screens.mp4
03:03
003 Engagement reports Events.mp4
02:36
004 Analyzing how to convert customers.mp4
03:06
005 Analyzing how you keep customers.mp4
03:17
001 Demographics and interests reports.mp4
04:29
002 Technology devices and platforms.mp4
03:50
001 All roads lead here Analysis Hub.mp4
04:00
002 Pathing analysis.mp4
03:38
003 Funnel Visualization analysis.mp4
04:37
001 Enhanced Measurement.mp4
01:48
002 Set up goals.mp4
03:40
003 Manage user accounts.mp4
02:43
001 Next steps.mp4
01:17
Description
Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to measure traffic, conversions, ad performance and ROI, and to identify how people use your website. Google product expert Corey Koberg covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available—from averages and segments to trends and context. If you want to learn how to get, convert, and retain customers, manage user accounts, and more, join Corey in this course.
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Corey Koberg
Instructor's CoursesCorey Koberg is a Founder and co-CEO of Cardinal Path, a data and analytics consultancy and part of the Dentsu Aegis Network. He is a well-known speaker, having keynoted and led sessions on advertising, analytics, and optimization at conferences and events across the globe. Over the last decade he has taught thousands on the topics of online marketing measurement, statistical analysis, and optimization. He is the author of Display Advertising: An Hour A Day (Wiley, 2012) as well as the Lynda.com Advanced Google Analytics and Google Tag Manager series.
As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their online presence through results-oriented, data-driven optimization.Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.
Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 32
- duration 1:46:05
- Release Date 2024/09/22
