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Customer Experience Leadership

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Brad Cleveland

48:16

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  • 01 - What does customer experience (CX) look like.mp4
    00:42
  • 01 - Establish a broad understanding of customer experience.mp4
    03:25
  • 02 - Define and communicate your vision and goals.mp4
    03:26
  • 03 - Build on a foundation of employee engagement.mp4
    03:27
  • 01 - Execute a voice of the customer strategy.mp4
    03:13
  • 02 - Establish key performance indicators.mp4
    03:17
  • 03 - Boost the strategic value of customer service.mp4
    03:42
  • 01 - Tell your customers story.mp4
    03:23
  • 02 - Build your dashboards.mp4
    03:29
  • 03 - Shape supporting processes and technologies.mp4
    03:34
  • 01 - Build a culture of customer advocacy.mp4
    03:15
  • 02 - Strive for participation in product and service innovation.mp4
    03:30
  • 03 - Use governance to propel innovation.mp4
    03:15
  • 01 - Rally support for investments.mp4
    03:38
  • 02 - Aspire to the highest level of leadership.mp4
    03:00
  • Ex Files Customer Experience Leadership.zip
  • Description


    A profound shift is underway from functional-driven products, services, and support to a more comprehensive customer experience strategy. Customer experience (CX) is a holistic approach to the customer lifecycle, from before the sale, to the experience the customer has with your products or services, to their experience when needing support, to loyalty and lifetime value. In this course, globally-known customer strategy and management expert Brad Cleveland shows you how to establish, maintain, and continue to improve upon customer experience. Brad covers how to communicate your vision and goals and how to engage your employees in building CX success. He explains how to boost the strategic value of listening, telling your customer’s story, and building a culture of customer advocacy. Brad concludes with ways you can build on the momentum to rally support for investments and chart your direction.

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    Focused display
    Brad Cleveland
    Brad Cleveland
    Instructor's Courses
    Brad Cleveland is an author, speaker, and consultant known globally for his expertise in customer strategy and management. He has worked across 45 states and in 60 countries for clients as diverse as American Express, Apple, USAA, the University of California, and the governments in the U.S., Canada, and Australia. Brad is author of "Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results" (1st ed. 2021) and "Contact Center Management on Fast Forward: Succeeding in the New Era of Customer Experience" (4th ed. 2019). His books and LinkedIn Learning courses have been translated into a dozen languages. Brad has appeared in media that has included the New York Times, Washington Post, Wall Street Journal, Financial Times, Fast Company, Inc. Magazine, Kiplinger's, television networks (PBS, CNBC, Fox, MSNBC), and NPR’s All Things Considered. He was nominated for the prestigious Computerworld Smithsonian 21st Century Pioneering Award, and was recipient of ICMI’s Inaugural Lifetime Achievement Award. Brad was founding partner and former CEO of the International Customer Management Institute, ICMI, where he serves as an advisor. He works with organizations as a keynote speaker, workshop leader, and consultant.
    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 15
    • duration 48:16
    • Release Date 2024/09/19