Consumer Behavior: Using Neuroscience to Improve Your Marketing

Focused View

Matt Johnson, Prince Ghuman, and Madecraft

50:49

141 View

01 - Introduction

01 - Your secret marketing weapon.mp4

01:30

02 - 1. Consumer Behavior and Marketing

01 - The power of neuroscience.mp4

03:10

03 - 2. Perception and Attention

01 - Perception and mental models.mp4

03:22

02 - Visual processing.mp4

03:44

03 - Statistical learning.mp4

03:13

04 - Attention and contrast.mp4

03:23

04 - 3. Designing for Memory

01 - Designing for memory.mp4

03:35

02 - Utilizing emotions.mp4

03:13

03 - Boosting memory with audio.mp4

03:34

05 - 4. Consumer Decision Making

01 - Quick, intuitive decision-making.mp4

02:25

02 - Slow, deliberative decision-making.mp4

03:36

06 - 5. Pleasure, Pain, and Pricing

01 - Pleasure and pain as motivators.mp4

04:10

02 - Pleasure is fleeting.mp4

03:34

03 - Randomness boosts pleasure.mp4

03:26

04 - The science of pain.mp4

03:32

07 - Conclusion

01 - Unlocking marketing.mp4

01:22

Description

If you’re a marketing strategist, one of your key tasks is finding out why customers buy your product so you can drive sales and promote your brand. That means you need to get a better understanding of consumer behavior. Did you know that neuroscience can help? In this course, consumer behavior experts Matt Johnson and Prince Ghuman share their tips for leveraging consumer behavior principles to help you refine and improve your marketing approach.

Explore strategies to draw attention to and shape perceptions of your product, brand, or service. Learn how you can set yourself apart and deliver more meaningful customer-centered experiences. Find out how consumers make typical purchasing decisions and the impacts their decisions can have on your campaigns. Upon completing this course, you'll be ready to incorporate your new skills with consumer behavior principles, developing a more cohesive—and profitable—marketing strategy in the long run.

This course was created by Madecraft. We are pleased to host this training in our library.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

Digital Marketing

Customer Success Management

Customer Experience Management

Marketing Management

Matt Johnson, Prince Ghuman, and Madecraft

Instructor's Courses

My marketing experience has spanned consumer packaged goods, fin-tech, ecommerce, cryptocurrency and education industries with companies ranging from two-person Silicon Valley startups to publicly traded corporations. The common thread in all of the above is my drive to apply neuroscience to marketing and business strategy. This drive fueled me to write the book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains I am grateful for the opportunity to teach consumer science, behavioral economics, and experiential marketing as a professor of neuromarketing. Never thought I'd be a professor growing up but now that I'm here, I love it! Personal Motto - Always be learning.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.