Building a Journey Map: A Hands-On Workshop

Focused View

Sarah Weise

1:02:46

103 View

01 - Introduction

01 - Build a journey map.mp4

01:25

02 - 1. What Is Journey Mapping

01 - The benefits of journey mapping.mp4

03:54

02 - The tough questions.mp4

03:08

03 - Building blocks of a journey map.mp4

03:05

03 - 2. Getting the Right Data

01 - Imagine the last time you took a trip.mp4

01:12

02 - Choosing key phases for your journey map.mp4

05:08

03 - Gathering data for your journey map from secondary sources.mp4

02:42

04 - Gathering data for your journey map from primary research.mp4

03:31

05 - Asking the right questions.mp4

06:41

04 - 3. Teasing Insights from Data

01 - Synthesizing insights from data Thematic analysis coding.mp4

03:26

02 - Synthesizing insights from data Coding in action.mp4

03:22

03 - Cluster analysis for large volumes of data.mp4

03:09

04 - Visualizing a nonlinear journey map.mp4

02:51

05 - Prioritization techniques to identify moments of truth.mp4

03:53

05 - 4. Making Value-Driven Decisions

01 - Ideating opportunities.mp4

06:07

02 - Considering the journey for different audiences.mp4

04:25

03 - Service blueprinting A plan for backstage support.mp4

03:15

06 - Conclusion

01 - The journey continues.mp4

01:32

Description

What happens when a customer journey is not straightforward and linear? How do you represent a customer's journey for a product that’s not a product at all, but a series of products, services, or interactions with your brand? Join UX expert Sarah Weise for a hands-on workshop in how to plot a journey from research insights to actually getting it down on paper. Sarah explains the benefits and building blocks of journey mapping, then dives into the techniques you need to get the right data. She shares tips to glean insights from your data, such as thematic analysis coding, cluster analysis, prioritization techniques, and more. Sarah highlights how you can ideate opportunities, consider the journey for different audiences, and add information about internal tools and processes in order to make value-driven decisions. Plus, she offers a final tip to start thinking about journey maps as living documents, built to be iterated on.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

Customer Journey Mapping

Sarah Weise

Instructor's Courses

I'm a market researcher, bestselling author, and keynote speaker. I help organizations make their products and marketing resonate through rapid customer research! MARKET RESEARCH I run an award-winning marketing research studio, Bixa (www.bixaresearch.com). We offer brands the quantitative and qualitative edge they need to get clear movement forward. We find the audience insights you need to capture attention, deepen connection, build trust, influence your audience, and transform your business. Over the course of my career, I have uncovered audience insights and crafted customer-centered experiences for over 100 brands including Google, IBM, Capital One, PBS, Veterans Administration, Real Warriors and more. I help brands deliver products that are captivating, magical, and radically intuitive. MY BOOK InstaBrain: The New Rules for Marketing to Generation Z is a #1 Amazon Bestseller. Visit www.sarahweise.com to get the first chapter free! LINKEDIN LEARNING AUTHOR Feel free to take any of my courses on LinkedIn Learning (formerly Lynda.com). I teach courses in Market Research Foundations, Storytelling, and Generational Design.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.