B2B Marketing: Pricing Strategies

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Drew Boyd

42:49

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01 - Introduction

01 - How to be successful at B2B pricing.mp4

01:25

02 - 1. The Foundations of B2B Pricing

01 - How to approach B2B pricing effectively.mp4

03:11

02 - Outlining the B2B pricing process Five steps.mp4

03:47

03 - 2. How to Map B2B Pricing Principles

01 - Defining price, cost, and value in B2B pricing.mp4

03:41

02 - How to map value in B2B pricing.mp4

03:10

03 - Defining stakeholders and their role in B2B pricing.mp4

04:04

04 - 3. How to Navigate the B2B Pricing Process

01 - Linking your marketing and pricing strategy.mp4

03:43

02 - How to communicate your B2B price.mp4

03:26

03 - How to create pricing tiers.mp4

03:53

05 - 4. How to Leverage B2B Pricing Techniques

01 - How to approach tenders and contracts in B2B pricing.mp4

03:41

02 - Managing tenders and contracts in B2B pricing.mp4

03:21

03 - How to manage B2B price competition.mp4

03:37

06 - Conclusion

01 - Creating a B2B pricing competency.mp4

01:50

Description

Pricing is one of the most challenging aspects of marketing, especially when marketing to organizations versus everyday consumers. In the business-to-business (B2B) world, buyers demand more value and they expect to be able to negotiate price. Your pricing strategy has to be adjusted accordingly. In this course, marketing expert Drew Boyd shares how to hone your pricing strategies for your B2B business. Learn how B2B pricing is different from B2C, and how price can be used to communicate value, quality, and overall cost. Drew also shows you how to use tools like the value ladder and pricing tiers to gain leverage in price negotiations, and how to create a pricing strategy that will help you maximize your revenue.

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Marketing Strategy

B2B Sales

Drew Boyd

Instructor's Courses

Drew Boyd is a C-suite advisor on creativity and innovation, international public speaker, award-winning author, podcaster, and professor of marketing and innovation. He is widely recognized as one of the foremost experts, trainers and thought leaders in corporate innovation methods. Drew is the co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results; and Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Forbes, Industry Week, Psychology Today, and Strategy+Business. Drew also hosts the podcast Innovation Inside the Box. Drew teaches, consults, and speaks extensively in the fields of innovation, persuasion, and strategy. He teaches business and government teams how to solve tough problems to create a culture of innovation and a flowing pipeline by reframing the innovation process in a way that makes people more—not less—creative.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.