B2B Go-to-Market Strategy: How to Transform Your Business

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Sangram Vajre

38:34

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01 - Introduction

01 - How to build your go-to-market process.mp4

01:13

02 - 1. Mapping a B2B Go-to-Market Process

01 - Navigating GTM as a process.mp4

03:20

02 - Helping your CEO make better GTM decisions.mp4

02:48

03 - Defining your niche in B2B GTM.mp4

03:01

04 - Justifying the role of RevOps for GTM.mp4

03:03

05 - Valuing customer retention in your GTM model.mp4

02:18

06 - Mapping GTM strategy to the customer buying experience.mp4

02:57

07 - Elevating customer voice in your GTM strategy.mp4

02:58

08 - Aligning stakeholders in your GTM strategy.mp4

02:23

03 - 2. Using a B2B Go-to-Market Strategy for Growth

01 - Using a GTM growth framework for your B2B business.mp4

03:21

02 - Identifying your ideal customer profile (ICP).mp4

01:59

03 - How to operate your business more effectively.mp4

02:22

04 - Getting ready to scale your B2B business.mp4

02:29

05 - Finding the best path to grow your B2B business.mp4

03:18

04 - Conclusion

01 - Refining your GTM strategy.mp4

01:04

Description

In order to grow, your B2B business needs an actionable go-to-market (GTM) process. This course with B2B go-to-market expert Sangram Vajre offers you exactly that: a practical B2B GTM playbook for your go-to-market process that will help you align your teams with a common goal: efficient growth. Sangram shows you the nuts and bolts of building a strong GTM strategy, including: how to position GTM as an actual product within your organization, how to justify the role of RevOps for GTM, and how to smartly identify opportunities to scale your business for efficient growth.

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Marketing Strategy

B2B Sales

Sangram Vajre

Instructor's Courses

Ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B). Co-founder of Terminus with over 300 employees ranking 21st in Deloitte's fastest-growing company and named back to back as one of the best places to work. Currently co-founder and CEO of GTM Partners, a data-driven Analyst for go-to-market My most popular keynotes: * How to go from Leadership to Belongship * How Dreamers, Doers, and Drivers become PEAK performers * How people actually engage and buy: Future of B2B marketing and sales * How to build a category: Without a community, you are simply a commodity * How to become a CMO when less than 1% of marketers get a shot at the title * Why your go-to-market is broken and how to fix it Books: Authored three books on B2B Marketing - ABM and ABM is B2B. Humbled to be recognized as a marketing strategy expert and one of the top 21 B2B Influencers in the world by the DMN network. My latest book MOVE: the 4-question go-to-market framework is Wall Street Journal and USA Today best seller. MOVE: A Go-To-Market podcast has over 1000 episodes, this is the top 50 business podcast for marketing and sales leaders with over half a million downloads. Peak Community (Private group): Host of an exclusive marketers-only group for CMO and emerging CMO to help grow 1% better each week. Contact info: Sangram Vajre [email protected] * https://becomingintentional.substack.com/ - my weekly newsletter * https://gtmpartners.com/ - co-founder and CEO of the data-driven go-to-market Analyst firm * https://terminus.com/ - co-founder of a fast-growing B2B company * https://www.peak.community/ - Help CMOs and emerging CMOs to grow 1% better each week * https://www.sangramhere.com/ - 1-minute speaker reel and my speaking topics and examples * MOVE: A Go-To-Market podcast - Host Top 50 business podcast in the world My goal: positively impact a billion people, together.

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