Advanced Google Analytics 4 (GA4)

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Dana DiTomaso

2:01:26

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01 - Introduction

01 - Advanced Google Analytics Diving deep in GA4.mp4

00:45

02 - What you should know.mp4

01:09

02 - 1. Attribution and Privacy in GA4

01 - How does GA4 capture information.mp4

03:56

02 - Cookie consent and GA4 modelling.mp4

04:07

03 - GA4 attribution First user vs. session.mp4

03:42

03 - 2. Leveraging GA4 for Greater Insight

01 - Surveying advanced GA4 property settings.mp4

04:46

02 - Configuring your data stream in GA4.mp4

05:09

03 - Implementing data filters in GA4.mp4

04:56

04 - 3. Working with Events in GA4

01 - Working with automatically captured events in GA4.mp4

04:09

02 - Creating and modifying events in GA4.mp4

03:30

03 - Using event parameters effectively in GA4.mp4

02:27

04 - Using custom dimensions and metrics in GA4.mp4

03:33

05 - Creating calculated metrics in GA4.mp4

03:36

06 - Configuring key events in GA4.mp4

03:25

07 - Troubleshooting events with the DebugView in GA4.mp4

03:32

05 - 4. Users and Audiences in GA4

01 - Tracking users and implementing User ID tracking in GA4.mp4

03:01

02 - Building audiences in GA4.mp4

04:32

03 - Using audience triggers in GA4.mp4

03:18

06 - 5. Custom Reports and Explorations in GA4

01 - Using comparisons and filters in GA4 reports.mp4

03:59

02 - Modifying and creating reports in GA4.mp4

04:46

03 - Changing the Reports menu in GA4.mp4

04:29

04 - Using explorations in GA4.mp4

04:32

05 - Creating a free form exploration in GA4.mp4

03:50

06 - Creating a funnel exploration in GA4.mp4

05:30

07 - Creating a path exploration in GA4.mp4

02:57

08 - Creating a segment overlap exploration in GA4.mp4

02:46

09 - Creating a user explorer exploration in GA4.mp4

03:17

10 - Creating a cohort exploration in GA4.mp4

02:36

11 - Creating a user lifetime exploration in GA4.mp4

02:56

07 - 6. Enhancing GA4 Data

01 - Creating a custom channel group in GA4.mp4

04:17

02 - Configuring insights and alerts in GA4.mp4

04:10

03 - Cross-domain tracking in GA4.mp4

02:30

04 - Product linking in GA4.mp4

03:51

08 - Conclusion

01 - Keeping current on features and functionality as GA4 evolves.mp4

01:27

Description

Google Analytics 4 (GA4) sets a new standard for data-driven insights, offering enhanced customization, sharper analysis, and more actionable metrics. In this comprehensive course, join analytics expert Dana DiTomaso as she unveils the full potential of GA4 for intermediate- to advanced-level users.

Learn how GA4’s innovative data streams and filters provide richer perspectives, while powerful integrations with tools like Google Ads and BigQuery enable deeper optimization across marketing channels. Discover built-in functionalities for event tracking, ecommerce analytics, and GA4’s newest feature—explorations—to extract granular, impactful details about patterns in customer behavior. By the end of this course, you’ll have acquired the skills you need to fully leverage your data, gather strategic business insights, and utilize GA4 effectively across different devices, applications, and platforms.

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Dana DiTomaso

Instructor's Courses

We help companies and organizations take or keep their marketing in-house. There are no secrets at Kick Point — we develop achievable goals, plan the best way to meet those goals, and train and coach you and your team as you work toward your goals. We bring our clients more business, money, education, and freedom. Visit kickpoint.ca to learn more about how we will help you do better. I'm also a highly recommended international keynote speaker and panelist. Am I a good fit for your next event? Find out more on my website at danaditomaso.com.

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