Advanced Google Analytics 4 (GA4) (2021)

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Dana DiTomaso

1:23:04

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01-Introduction

01-Advanced Google Analytics Diving deep in GA4.mp4

00:47

02-What you should know.mp4

00:34

02-Leveraging GA4 for Greater Insight

01-Surveying advanced GA4 property settings.mp4

03:39

02-Building data streams in GA4.mp4

03:33

03-Implementing data filters in GA4.mp4

03:42

04-Using GA4 with single-page applications.mp4

02:23

03-Working with Events in GA4

01-Working with automatically captured events in GA4.mp4

03:29

02-Adding new events to GA4.mp4

04:04

03-Using event parameters effectively in GA4.mp4

02:46

04-Creating and modifying events in GA4.mp4

03:33

05-Using the debug view in GA4.mp4

02:27

06-Configuring conversion events in GA4.mp4

02:02

04-Users and Custom Definitions in GA4

01-Using custom dimensions and metrics in GA4.mp4

02:42

02-Tracking users and implementing user ID tracking in GA4.mp4

02:27

03-Building audiences in GA4.mp4

03:41

04-Using audience triggers in GA4.mp4

02:06

05-Explorations Custom Reports in GA4

01-Getting around the explorations interface.mp4

02:32

02-Creating a funnel exploration in GA4.mp4

03:15

03-Creating a path exploration in GA4.mp4

03:39

04-Creating a segment overlap exploration in GA4.mp4

02:16

05-Creating a user explorer exploration in GA4.mp4

03:58

06-Creating a cohort exploration in GA4.mp4

02:51

07-Creating a user lifetime exploration in GA4.mp4

02:00

06-Enhancing GA4 Data

01-Importing data into GA4.mp4

04:12

02-Using the Measurement Protocol in GA4.mp4

02:20

03-Using analytics intelligence and insights in GA4.mp4

01:46

04-Implementing ecommerce tracking.mp4

02:23

05-Attribution modeling in GA4.mp4

01:46

06-Cross-domain tracking in GA4.mp4

01:53

07-Product linking in GA4.mp4

02:58

07-Conclusion

01-Keeping current on features and functionality as GA4 evolves.mp4

01:20

Description

Even though it’s the most widely used analytics service on the web, most users don’t take advantage of the full power of Google Analytics. The tools keep getting better, and the latest version, Google Analytics 4 (GA4), is no exception. Google Analytics 4 is sharper, more actionable, and more customizable than ever before.

In this course, instructor and analytics expert Dana DiTomaso shows you how to hone your GA4 skills to gain even greater insights and leverage your data to new ends. Learn how to use data streams and data filters, and how to work with events, ecommerce tracking, Google Ads, and BigQuery. Dana also gives you a comprehensive introduction to one of the newer features of GA4, explorations. Get ready—you’re about to become a Google Analytics 4 expert.

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Dana DiTomaso

Instructor's Courses

We help companies and organizations take or keep their marketing in-house. There are no secrets at Kick Point — we develop achievable goals, plan the best way to meet those goals, and train and coach you and your team as you work toward your goals. We bring our clients more business, money, education, and freedom. Visit kickpoint.ca to learn more about how we will help you do better. I'm also a highly recommended international keynote speaker and panelist. Am I a good fit for your next event? Find out more on my website at danaditomaso.com.

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