Adobe Analytics Essential Training

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Eric Matisoff

1:47:00

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01 - Introduction

01 - Solving business challenges with Adobe Analytics.mp4

01:19

02 - Key digital analytics concepts in Adobe Analytics.mp4

06:35

03 - Accessing your Adobe Analytics demo data.mp4

02:09

02 - 1. An Overview Analysis Workspace in Adobe Analytics

01 - Building a project from the Analysis Workspace landing page.mp4

03:22

02 - Navigating the Analysis Workspace UI.mp4

04:33

03 - Applying Metrics to a Workspace project.mp4

05:44

04 - Using Dimensions for analysis.mp4

04:40

05 - Applying Segments to panels and tables.mp4

05:48

06 - Utilizing custom date ranges in your analyses.mp4

03:53

03 - 2. The Key Visualizations in Adobe Analytics

01 - Interacting with Freeform Tables in Workspace.mp4

06:30

02 - Creating line, bar, and stacked bar charts.mp4

08:13

03 - Building and analyzing a fallout visualization.mp4

06:14

04 - Analyzing the paths of visitors with Flow.mp4

06:21

05 - Applying time to analyses using Cohort Tables.mp4

06:38

04 - 3. Dissecting Adobe Analytics Panels in Analysis Workspace

01 - Assessing data with natural language in Quick Insights.mp4

04:15

02 - Discovering page information with the Page Summary panel.mp4

03:08

03 - Using machine learning in Segment Comparison.mp4

06:27

04 - Comprehending the Attribution panel.mp4

05:41

05 - Analyzing the Media panels.mp4

07:42

06 - Optimization data in the Adobe Analytics for Target panel.mp4

04:25

05 - Conclusion

01 - Further hone your skills with Adobe Analytics.mp4

03:23

Description

As data continues to be the driving force behind business decisions, it's critical for marketers, data analysts, and team leaders to leverage the power of Adobe Analytics to access and analyze that data. In this course, Adobe Evangelist Eric Matisoff delivers a detailed review of the platform. Learn about the basics of digital analytics, including how to use Adobe’s Analysis Workspace for analysis and data visualization. Explore ways to effectively analyze data composed of Metrics, Dimensions, and Segments by applying data to tables, graphs, customer journey visualizations, and more. Get ready to sharpen your Adobe Analytics skills—and make sure you have all the right resources to continue learning Adobe Analytics.

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Data Analysis

Web Analytics

Eric Matisoff

Instructor's Courses

As the Evangelist for Data Science and Analytics at Adobe, Eric works with the best analytics products in the world and the best Adobe Analytics customers as well. My role at Adobe as an evangelist is to work with the analytics enthusiast. I’m here to help you better understand Adobe’s vision when it comes to data and analytics, to clear up any confusion that you may have about the Adobe Marketing Cloud, and finally, to help spark and lead conversation about where our awesome industry is heading.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.