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"Web Analytics" means the measurement, collection, analysis and reporting of Internet data in order to understand and optimize the use of the Web. The focus of website analysis is on knowing the users of a website, their behavior and their activities. Studying user behavior and online activities has created valuable marketing intelligence, measured the performance of a site in achieving goals, provided the necessary attitudes about user behavior and needs and the extent to which these needs are met, as well as the ability to optimize It provides modifications to improve the website based on the results.