Account Based Marketing (ABM) 2023 - B2B Marketing Strategy

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Just SEO Things Academy,Karthick Velusamy

2:23:40

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1 - Introduction

1 - About the Course.mp4

01:46

2 - Objective and Outcome.mp4

01:20

3 - What is Account Based Marketing and its definition.mp4

01:21

4 - ABM-READINESS-JUSTSEOTHINGS.pdf

4 - Do you really need ABM.mp4

01:53

a.zip

2 - Getting Started With ABM

5 - ABM vs Demand Generation.mp4

02:06

6 - ABM Terminologies.mp4

02:58

7 - Types of ABM.mp4

02:37

8 - What are the benefits of ABM Best Marketing Strategy.mp4

02:42

9 - Getting Started with ABM.mp4

01:50

3 - Sales and Marketing Alignment

10 - Key to Success.mp4

02:30

11 - How does alignment work.mp4

01:05

12 - Setting Measurable Goals.mp4

01:37

4 - Target Account Selection

13 - Account Selection.mp4

01:21

14 - ICP.mp4

03:01

14 - ICP-worksheet-Justseothings.pdf

15 - Setting the Accounts on FIRE.mp4

03:47

16 - Selecting the Target Accounts.mp4

02:19

17 - Fit-score.pdf

17 - Segmenting the Target Accounts.mp4

02:20

18 - Develop Account Insights.mp4

02:03

19 - How to Build a Real List.mp4

06:21

5 - Marketing Programs Part 1

20 - Campaign-Planning.pdf

20 - Generating the Relevant Content.mp4

01:45

21 - Attracting and Engaging in ABM.mp4

01:54

22 - Omnichannel Campaigns.mp4

07:23

23 - Convert and Expand.mp4

01:08

24 - Media Based Advertising vs Account Based Advertising.mp4

03:21

25 - ABM Content.mp4

02:08

26 - Understanding Pain Points.mp4

02:42

27 - Copywriting Basics.mp4

02:55

6 - Marketing Programs Part 2

28 - ABM Advertising Platform Tool.mp4

08:09

29 - ABM and Search Engine.mp4

03:06

30 - Tools for your SEO.html

31 - Custom Audience Advertising.mp4

11:04

31 - Google-Customer-Match-Upload-Template-Contact-Information.csv

31 - google customer match policy.zip

32 - Tracking accounts and Contacts on your website.mp4

03:08

7 - Measurement

33 - What is Measurement in ABM.mp4

01:51

34 - Measurement Metrics.mp4

03:48

35 - Reporting to Board.mp4

00:59

36 - Reporting Tool.mp4

03:01

8 - ABM Technology

37 - What is ABM Technology and what are technologies you need it.mp4

04:57

38 - ABM Technology Features Checklist.html

39 - One Super tool for your ABM Hubspot.mp4

08:29

40 - 6 Reasons Why Hubspot is Perfect for Your ABM Strategy.mp4

02:50

41 - Utilising the Free features of Hubspot.mp4

03:43

9 - Account Based Selling

42 - Account Based Selling Introduction.mp4

00:51

43 - LinkedIn Sales Navigator.mp4

02:58

44 - Social Media Scheduler.mp4

02:03

45 - Sales Engagement Platform.mp4

02:06

10 - Piloting ABM

46 - ABM Maturity.mp4

05:41

47 - Limitations of ABM.mp4

01:28

48 - Example Simple ABM Flowchart.mp4

01:38

48 - Flowchart.pdf

49 - Implementing ABM.mp4

03:37

50 - ABM-tools.pdf

50 - List of tools for your Successful ABM Journey Bonus Lecture.html

Description

ABM is upcoming new Marketing Strategy instead of lead generation used by both B2B Sales & Marketing teams

What You'll Learn?

What is Account Based Marketing? And why it is the Best Marketing strategy?
Sales and Marketing Alignment.
What is Target Accounts? and How to create a Target Account List.
What is FIRE Methodology?
What is Segmentation and what are the types of Segmentation.
What is Marketing mix and Marketing orchestration?
Measuring the ABM Program.
What are the technologies/Applications required for ABM?
Overview of Account Based Advertising tool and Marketing technologies
Piloting Account Based Marketing.

Who is this for?

Anyone from B2B especially for B2B Marketing & B2B Sales team.

Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers

Anyone who is interested in understanding the concept of Account Based Strategy

More details

Description
Account-Based Marketing is emerging each and every day. ABM become highly regarded as one of the most successful B2B marketing strategy. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy.
Some Statistics:
67% of brands leverage account-based marketing - Hubspot
62% of marketers say they can measure a positive impact since adopting ABM - Forrester
87% of account-based marketers say that ABM initiatives outperform other marketing investments - ITSMA
Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates - MarketingProfs
80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates - TOPO
Companies dedicated 29% of their marketing budgets to ABM in 2019 - Engagio
If you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. In the future, the course will be updated timely to make it as your one-stop guide for Account-based marketing.
30 Day Money-Back Guarantee
There's no risk to try out this course!
If you're not satisfied, I'll refund your money - no questions asked!
You'll Also Get:
Lifetime Access to Course Updates
Fast & Friendly Support in the Q&A Section
Don't Miss Out!

Update Nov 2021
90+ minutes content added (Marketing tools & technologies, Account-Based Selling, etc,.)
Added 2 articles
Added 1 downloadable
Update Mar 2021
Added "Tech stack features checklist"
Added 1 downloadable "Campaign creation worksheet"
Update Jan 2021
Added "Simple ABMÂ flow for example"
Changed the Audio.
Minor video enhancements.
Added 2 downloadables.
Update Nov 2020
Added Practice test
Added 1 downloadables
Removed typos
Who this course is for:
Anyone from B2B especially for B2B Marketing & B2B Sales team.
Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers
Anyone who is interested in understanding the concept of Account Based Strategy

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Just SEO Things is helping businesses to reduce the gap between Traditional Marketing and Online marketing. That's where modern marketing comes into action. It helps to utilize the full capabilities of a business to provide the best experience for the customer and thereby drive growth. In order to become successful in Modern marketing you need to track KPI's and attribute responsible metrics with revenue. And Just SEO Things is here to share the expertise in business skills that will help you to scale your marketing programs.

Karthick Velusamy

Instructor's Courses

Data-driven marketer with deep business knowledge, updated with latest developments in the Online marketing landscape. Skilled at designing the marketing strategy utilizing key channels of acquisition like PPC, Display, Social, SEO. Helping small business and startups to grow their business with efficient marketing strategies that customized achieve their business objectives. And having good expertise in Marketing Technologies that help businesses to increase the transparency and automate the marketing and sales activities.

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