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A Step by Step Google Analytics 4 Migration Guide from UA

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Ziga Berce

59:16

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  • 1 - Introduction.mp4
    03:01
  • 2 - Why Should I Migrate to GA4 as Soon as Possible.mp4
    01:51
  • 3 - How to Get The Most Out of This Course.mp4
    01:59
  • 4 - The Key Differences Between UA and GA4.mp4
    03:48
  • 5 - How to Set up Your Account Structure in GA4.mp4
    05:51
  • 6 - Property Migration and Settings Overview(2).mp4
    05:11
  • 7 - User Access Control Migration.mp4
    02:32
  • 8 - Custom Events Migration With gtag js.mp4
    04:49
  • 9 - Manually Migrate GTM Tags to GA4.mp4
    04:19
  • 10 - Automatically Migrate GTM Tags to GA4 Using Tools.mp4
    05:17
  • 11 - Migrate Goals and eCommerce Conversion to GA4 Conversions.mp4
    07:25
  • 12 - Google Ads & Audience Migration.mp4
    02:30
  • 13 - Where in GA4 can I Find my UA Reports.mp4
    09:38
  • 14 - The Wrap up.mp4
    01:05
  • Description


    Fully Migrate UA to GA4, Compare GA4 and UA Reports, Structure your Account, Migrate eCommerce data and GTM tags

    What You'll Learn?


    • Migrate from Universal Analytics (UA) to Google Analytics 4 (GA4) effectively
    • All the differences between UA and GA4
    • Where in GA4 you can find your old UA reports
    • Automatically migrate Google Tag Manager (GTM) tags to new GA4
    • Set up your GA4 account structure based on your business type

    Who is this for?


  • Anyone trying to migrate from Universal Analytics to Google Analytics 4 and understand all the differences between them.
  • Internet marketers searching for the smoothest way to migrate all their data and reports to UA4.
  • Marketing agencies trying to migrate their clients' UA to GA4 most effectively and without any hiccups.
  • More details


    Description

    In this course, we will go through the process of migrating your existing Universal Analytics (UA) accounts to new Google Analytics 4 (GA4).


    We’ll start with a quick overview of all the key differences between both analytic tools. Then we’ll dive straight into how to structure your account with some real-life examples to make it easier to understand.
    In the next couple of lessons, we’ll take a detailed look at the migration process. How you can effectively migrate your Universal Analytics properties, events, custom dimensions, eCommerce conversions, goals, and so on.
    Lastly, we’ll compare reports from Universal Analytics and Google Analytics 4 so you’ll be able to see exactly where you can find your old UA reports in the new GA4 interface.


    By the end of this course, you’ll be a confident migration master capable of migrating even the most advanced Universal Analytics properties to the new Google Analytics 4.


    WHAT PEOPLE SAY


    ⭐⭐⭐⭐⭐

    "Amazing! Super informative yet condensed so you're not spending too much time learning basics. Highly recommended!!!"

    — Devin Mickles

    ⭐⭐⭐⭐⭐

    "Fantastic, highly professional course, polished and info rich. Well done! Please make more courses ... Your teaching style speaks wonders to my learning style. Great job!"

    — Susanne Cardwell


    ⭐⭐⭐⭐⭐

    "The course and it's instructor is great! Very clear and to the point explanation which is easy to follow and understand. It was interesting all the way."

    — Peter Bruner


    SOME OF THE TOPICS WE WILL COVER

    • How to structure your GA4 account We’ll take a look at some of the essential concepts behind the new structure of GA4. Your GA4 account structure depends on the complexity of your current UA setup and your business requirements. We’ll explain in detail how the concepts of the new structure and look at some common setup examples that you might encounter.

    • Migrating events with native gtag.js and Google Tag Manager Because GA4 data collection is based on events we’ll take a bit more time and explain different tactics you can use to migrate your existing events to GA4. We will also explain two tools you can use to automatically migrate GTM tags easier.

    • Where in GA4 can you find your old UA reports We’ll do a side-by-side comparison of UA and GA4 reports. We’ll answer the question of where in the GA4 can I find my UA reports. So you won’t feel lost the first time when you start using the GA4.


    WHO IS THIS FOR

    If you’ve never migrated to GA4 before then join this course. You'll learn everything you need to confidently migrate to the GA4.

    If you are a marketer who has migrated UA properties before but hasn’t had the time to really understand all the nuances then this course is for you as well.


    WHAT WILL YOU GET

    By joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me and all future course updates.


    Stop thinking learn how to migrate to GA4 today!


    Who this course is for:

    • Anyone trying to migrate from Universal Analytics to Google Analytics 4 and understand all the differences between them.
    • Internet marketers searching for the smoothest way to migrate all their data and reports to UA4.
    • Marketing agencies trying to migrate their clients' UA to GA4 most effectively and without any hiccups.

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    Hi, I'm Ziga and I help businesses grow with the help of marketing.I'm a marketing professional with 8 years of experience in launching omnichannel marketing campaigns that meaningfully engage and delight people along the customer journey.Data-driven and result-oriented with a strong entrepreneurial "can do" spirit and track record of increasing sales and growing bottom line through product-led growth involving both B2C & B2B start-ups. In the past few years I've:★ Raised 7.2+ Million USD through Crowdfunding (Kickstarter).★ Grew two of the largest communities in the region with +20% YOY growth.★ Built and managed international marketing teams ranging from 2 to 7 members.★ Won Slovenian Chamber of Commerce and Industry's best new idea pitch contest.★ Spearheaded eight successful international B2C marketing campaigns, which increased sales by 8%.★ Managed the launch o Kickstarter in Slovenia, resulting in $4.3 Million raised in the first two months.★ Lectured at 40+ international & domestic events on growth marketing, crowdfunding & startups.★ Co-founded three startups and exited one. Didn't make a profit but learned a ton.★ Official startup and marketing mentor at GEA College, LUI, and MP.Join our free private success group  at MarketingTribe ☞
    Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.
    • language english
    • Training sessions 14
    • duration 59:16
    • Release Date 2023/09/21