Writing with Impact

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Tom Geller

1:01:51

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01 - Introduction

01 - Strong writing, big results.mp4

01:02

02 - 1. What Is Writing with Impact

01 - Impact requires purpose.mp4

02:59

02 - Examples of writing with impact.mp4

03:18

03 - Three top tips for writing with impact.mp4

02:41

03 - 2. Learning about Your Readers

01 - Seeing through readers' eyes.mp4

02:53

02 - Using high-context language.mp4

03:43

03 - Responding to what readers want.mp4

03:11

04 - 3. Understanding How People Read

01 - Go where the eyes are.mp4

02:58

02 - Directing the eye with page elements.mp4

03:16

03 - Grabbing readers' first five seconds.mp4

03:58

05 - 4. Write Short

01 - Getting to the point.mp4

02:37

02 - Shortening each sentence.mp4

03:19

03 - Managing paragraph lengths.mp4

03:20

06 - 5. Write Clear

01 - Bringing out your voice.mp4

03:20

02 - Sticking to one idea at a time.mp4

03:10

03 - Untangling (and subverting) grammar.mp4

03:41

07 - 6. Write Right

01 - Exploiting the power of verbs.mp4

03:24

02 - Using sentence rhythm for effect.mp4

03:40

03 - Matching style to genre.mp4

03:23

08 - Conclusion

01 - Next steps.mp4

01:58

Description

There's no such thing as generic "good" writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all your writing more impact, regardless of its purpose. Writer and journalist Tom Geller helps you find your own reasons for writing, demonstrating how to use those reasons to drive the words you choose and the tone you take. Plus, he shares how to leverage your understanding of grammar and sentence structure to write nearly anything with maximum impact. Upon completing this course, you'll be equipped with practical tips for making your prose clear, concise, and right for its specific purpose.

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Tom Geller

Instructor's Courses

Communicator for over 20 years, specializing in business and technology. Author of LinkedIn Learning courses, including the popular "Writing with Impact". A one-suitcase solo videojournalist quick to deploy in western Europe and the U.S.. Corporate services including communication strategy, case studies, white papers, copywriting, scripting, media training, and public-relations writing. Open to startups, and I love to travel!

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.