Writing Emails People Want to Read

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Samantha Bennett and Madecraft

57:55

144 View

01 - Introduction

01 - Email is here to stay.mp4

01:00

02 - Little Known Secrets about Writing Great Emails

01 - All emails are personal emails.mp4

02:00

02 - Three types of emails.mp4

02:26

03 - Inquiry and transactional emails.mp4

02:03

04 - Marketing and sales emails.mp4

01:45

05 - How to be clearly understood.mp4

02:20

03 - Be Clear and Bold, Not Pushy or Whiny

01 - Good email is like good education.mp4

01:55

02 - The art of graceful interruption.mp4

01:43

03 - The number one question.mp4

02:30

04 - How to get them to write you back.mp4

01:54

04 - How to Be Compelling

01 - Great stories.mp4

01:52

02 - Values and character.mp4

01:30

03 - The three most important words.mp4

02:33

04 - How to write a terrible email.mp4

02:33

05 - How Often Should I Send What Time of Day Is Best

01 - What time of day to send emails.mp4

02:21

02 - Opens, clicks, and unsubscribes.mp4

03:04

03 - How many emails are too many.mp4

02:09

06 - Emails That Get Them to Buy

01 - Where to find sure-fire copy.mp4

02:48

02 - How to make an email blast feel personal.mp4

02:27

03 - The all-important call to action.mp4

01:54

04 - To newsletter or not to newsletter.mp4

03:44

07 - Advanced Strategies

01 - When is an email not an email.mp4

02:05

02 - Curated content and affiliate marketing.mp4

02:03

03 - What if it's been too long.mp4

03:36

04 - FAQs and About Us pages.mp4

02:05

08 - Conclusion

01 - Great writers go everywhere.mp4

01:35

Description

In this course, instructor Sam Bennett shows you how to write great emails that'll leave a positive impression. First, Sam explains that being both personal and direct contributes to a high ROI, no matter who your recipient is. She goes over how to utilize the basic types of emails: inquiry, transactional or informational, and marketing or sales. She steps you through how to write engaging yet clear emails that grab your customer's attention and keep it. Sam teaches you what makes a good story work and what will convert prospects to customers. She walks you through best practices to make sure your emails get read at the right time by the right people and how to craft a relevant call to action. She shows you how you can reuse emails as blog posts, social media posts, and even compiled as ebooks. Sam concludes by discussing how to leverage email content to improve your FAQ and About US pages.

This course was created by Madecraft. We are pleased to host this training in our library.

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Email Writing and Etiquette

Email Marketing

Email Productivity Hacks

Samantha Bennett and Madecraft

Instructor's Courses

Seth Godin said, "Like Steve Pressfield’s three breakthrough books, Sam Bennett hears you, sees you, knows you, is you. She has been in your shoes, felt your fear and been as stuck as you have. In an astonishing act of generosity, she’s shared all that in this magnificent book....please, give this one a chance. It just might change your life." Sam's been using her innovative interactive strategies for helping Highly Creative People focus and move forward on their goals since 1999, and her results are astonishing. From her highly engaged email list to her sold-out live events, Sam's searing insights, practical tips and hilarious sense of humor have turned on the light of inspiration for creatives and non-creatives alike. If you or your group need help... - overcoming procrastination, perfectionism and self-doubt - setting WORTHY goals and sticking with them (even through the groan-zone) - developing authentic self-marketing strategies that accommodate shyness, modesty and good taste Then Sam is the speaker/trainer/author/mentor you've been dreaming of. "Samantha you KILLED IT! You were funny, interactive, engaging and you made sure to really direct your presentation in a way that resonated with the CPAs and running a practice." - Bree Slauscius, Straight Talk CPAs, 2018 "Sam got an overall rating of 9.62 out of 10! I'm so glad she came and shared her expertise." - Tyler Garns, Successcon 2018 "With her infectious personality, Sam is a speaker that highly entertains her audience, while at the same time enriching their experience with up-to-the-minute info on what's working NOW. Our group benefited tremendously from her mentoring & we will highly recommend Sam as a guest speaker in future to all whom inquire." ~ David Neagle, Master Income Acceleration Mentor, www.DavidNeagle.com "She was one of the best speakers, if not the best, that our group has had in over 35 years!" - Dana Silecchio, Women’s Information Network of Simi Valley

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