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Write a Video Script for a Product-Demo or Explainer Video

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Alan Sharpe

1:30:26

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  • 1. Anatomy of a Video Script.mp4
    07:11
  • 2. Video Production Terminology You Must Understand.mp4
    08:56
  • 1. Eight Things You Must Discover Before You Start.mp4
    04:39
  • 2. Take a Live, Guided Tour of the Product Your Script Is About.mp4
    10:18
  • 3. Turn Your Transcript Into an Outline.mp4
    11:00
  • 1. Write Your Intro.mp4
    06:17
  • 2. Never Describe What Viewers Can Already See.mp4
    04:17
  • 3. Always Describe What Viewers Cant Grasp from Your Visuals Alone.mp4
    05:30
  • 4. Write Enough Words for Each Segment.mp4
    03:10
  • 5. Write for the Ear.mp4
    06:23
  • 6. Write to Match the Cadence of Your Visuals.mp4
    06:45
  • 7. Write Your Outro.mp4
    05:19
  • 8. Tell a Story.mp4
    05:49
  • 1.1 Write an Explainer Video Script TRANSCRIPT.pdf
  • 1. Transcript of the Lessons.html
  • 2.1 Reist RotoRake SkidSteer video script.pdf
  • 2. Final Script Used in this Course.html
  • 3. Rendered Video of the Script Used in this Course.mp4
    04:52
  • Description


    Write a video script that grabs attention and engages viewers. Follow proven script-writing techniques for demo videos.

    What You'll Learn?


    • Understand video production terms to use in your product-demo video scripts
    • Eight things you must know before starting to write your script
    • How to record and take notes during a live demo so that your script is as effective as possible
    • How to turn a demo recording into a logical, compelling script outline
    • Three rules to follow when writing your video intro
    • Two major mistakes to avoid when writing video scripts
    • How to think visually
    • How to write for the ear

    Who is this for?


  • Copywriters who write product-demo or explainer video scripts
  • Content writers who write product-demo or explainer video scripts
  • What You Need to Know?


  • Students must be fluent in writing English
  • Students should have a basic grasp of content marketing terms and principles
  • More details


    Description

    If you are a content writer or copywriter, one of these days someone is going to ask you to write a script for a product-demo video or an explainer video. When they do, what will you do?

    I ask because script writing is a unique form of writing. Because you don’t just determine the words that someone is going to say in the video, either on camera or as a voiceover. You also determine what your viewer is going to see, and you determine what your viewer is going to hear.

    Video script writing involves these three things: words, visuals, and sounds. You control all three, and you exercise that control in your script using a set of common commands and video production terms. For the video production team to turn your vision into reality, you must tell them what to say and how to say it, what to shoot and how to shoot it, and what sound effects and music to include, and how to include them.

    Hi, I’m Alan Sharpe, and welcome to my course on how to Write a Video Script for a Product Demo or Explainer Video. I designed this course for content writers and copywriters who need to master this unique, visual medium.

    In this course, you learn every step to take to write a video script from scratch. You learn the basic structure of all product demo scripts, the production terms to use in your script, and the format you should follow in your script.

    You learn how to write for the ear, how to think visually, how to tell a story, and how to write the three parts of every video script (the intro, the middle, and the outro).

    Look over my shoulder as I start with a blank screen and write a product-demo script from scratch, guiding you every step of the way. Learn the things you must do, the blunders you must avoid, and the best practices you must follow to make your product-demo video script or explainer video script awesome, and effective.

    I wrote my first script in 1989, before video marketing was even a thing. I have been writing, shooting, editing and producing product-demo videos as a one-man show for more than eight years. In this course, I show you all that I’ve learned the hard way, along the way.

    If you need to write scripts for product-demo videos or explainer videos, and if you want your scripts to be clear, engaging, compelling and effective, take this course. Check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now.

    Who this course is for:

    • Copywriters who write product-demo or explainer video scripts
    • Content writers who write product-demo or explainer video scripts

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    I teach more copywriting courses on Udemy than any other instructor.Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us.Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you? Take my courses.I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989.Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don't ask.After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits.Now I'd like to help you write copy that gets noticed, gets read, and gets results. Let's get started.
    Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.
    • language english
    • Training sessions 14
    • duration 1:30:26
    • English subtitles has
    • Release Date 2024/05/14