What's the So What: Writing Clearly for a Business Audience
Focused View
James Raybould
30:02
115 View
01 - Introduction.mp4
01:20
01 - The executive summary.mp4
03:04
02 - And, but, and therefore.mp4
03:36
03 - Introductions exist to set shared context.mp4
02:13
04 - First two So What tests.mp4
02:38
01 - WTSW test three Slides to 90%.mp4
02:09
02 - Weasel words.mp4
03:16
03 - Active vs. passive.mp4
02:17
04 - Be concise Less is more.mp4
02:13
01 - Three common pitfalls.mp4
02:36
02 - The top five list.mp4
03:33
01 - Wrapping it up.mp4
01:07
Description
Writing clearly and directly is fundamental for any effective business. But it’s far easier said than done, especially in day-to-day work communications. In this course, instructor and veteran product manager James Raybould shows you how to distill your writing to the point that matters most, ensuring that the so-what factor of your message comes across clearly and concisely to your readers.
Learn about why it’s important to get to the point quickly when addressing a business audience. Explore easy-to-use tips and techniques for the next time you’re writing an executive summary or in-house document for review. Along the way, James gives you pointers on improving message retention, testing for effectiveness, and avoiding common pitfalls such as weasel words, passive voice, overwriting, and more. By the end of this course, you’ll be ready to take your newly honed skills and apply them to your everyday writing practice on the job.
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James Raybould
Instructor's CoursesI'm passionate about transforming myself, my colleagues & company, and the world.
Since March 8 2010, I've loved working at LinkedIn because I'm truly inspired by our vision: to create economic opportunity for every member of the global workforce. And I'm committed to partner with my colleagues, our customers, and 725M+ global LinkedIn members to make this vision a reality.
In the past, I grew up in London and then fell in love with Silicon Valley & the Bay Area starting at Stanford in 1995. I spent time in sports business (2000-04) and mgmt consulting (2004-10) before joining LinkedIn in roles across sales & go-to-market strategy, analytics & insights, marketing, and now product management. I know just enough to be dangerous across a variety of functions and roles, a generalist who really likes business more broadly vs. a specialist in any particular area.
At work, I'm impatient to make an impact and have a Nike-inspired JFDI screensaver because Nike has been my favourite company since I was 10-years-old. And to remind me that actions often speak louder than words. I wear a LinkedIn t-shirt every single work-day because I'm proud of what we're working hard to accomplish (and it's one less decision to make).
Outside of work, I'm a has-been elite endurance athlete (rowing, bike racing, & Ironman triathlon), happy husband, doting dad, and compulsive reader, film-goer, and music-lover.
I publish a bi-weekly "What's the So What?" newsletter distilling favourite books and experiences into what matters most: https://bit.ly/3q188jL
Finally, being a "quantified self" person, here's a public spreadsheet showing ALL my books and films every consumed: bit.ly/z2D1sX
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 12
- duration 30:02
- Release Date 2023/01/22
