UX Research: Overcoming Data Anxiety

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Sarah Weise

1:02:55

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01 - Introduction

01 - Analyze your data without fear or overwhelm.mp4

00:55

02 - What you need to know.mp4

01:45

02 - 1. What Is Good Research

01 - Signs of bad research.mp4

04:33

02 - Principles of good research.mp4

02:57

03 - Strategies of an experienced researcher.mp4

02:21

04 - Finding the right research partner Three questions to ask.mp4

03:57

03 - 2. The Data Cycle Working with Data

01 - The biggest myth about data.mp4

03:48

02 - Cleaning qualitative data.mp4

03:47

03 - Cleaning quantitative data.mp4

05:14

04 - Qualitative tools for data analysis.mp4

02:54

05 - Quantitative tools for data analysis.mp4

03:21

04 - 3. Finding Patterns in the Research

01 - Finding patterns in your qualitative data.mp4

04:53

02 - Finding patterns in quantitative data with descriptive statistics.mp4

02:54

03 - Advanced pattern recognition for quantitative data.mp4

03:03

04 - Time savers in data analysis.mp4

02:41

05 - 4. Presenting Your Research through Data Storytelling

01 - Data storytelling.mp4

05:20

02 - Organizing your data story for maximum impact.mp4

03:51

03 - Data visualizations.mp4

03:08

06 - Conclusion

01 - Your data journey continues.mp4

01:33

Description

Confident business decisions require data. But it’s easy to feel overwhelmed during the analysis phase of your research. What data is best to use? How do you you make sense of it? How do you find the best patterns? Join best-selling author and UX and market research expert Sarah Weise to discover strategies for overcoming data anxiety and conducting better analysis in your research. Explore the key distinctions between good and bad research so you can avoid common mistakes and analytic errors. Learn to identify the needs of your data sets and select the right tools and methods for managing them. Along the way, Sarah offers practical insights drawn from years of experience in the field and stories from real projects, helping you gain confidence in your data so you can find patterns and use them to make clear, confident decisions for your product or business. By the end of this course, you’ll also be prepared to present your research clearly and effectively through visual storytelling.

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User Experience Design

Sarah Weise

Instructor's Courses

I'm a market researcher, bestselling author, and keynote speaker. I help organizations make their products and marketing resonate through rapid customer research! MARKET RESEARCH I run an award-winning marketing research studio, Bixa (www.bixaresearch.com). We offer brands the quantitative and qualitative edge they need to get clear movement forward. We find the audience insights you need to capture attention, deepen connection, build trust, influence your audience, and transform your business. Over the course of my career, I have uncovered audience insights and crafted customer-centered experiences for over 100 brands including Google, IBM, Capital One, PBS, Veterans Administration, Real Warriors and more. I help brands deliver products that are captivating, magical, and radically intuitive. MY BOOK InstaBrain: The New Rules for Marketing to Generation Z is a #1 Amazon Bestseller. Visit www.sarahweise.com to get the first chapter free! LINKEDIN LEARNING AUTHOR Feel free to take any of my courses on LinkedIn Learning (formerly Lynda.com). I teach courses in Market Research Foundations, Storytelling, and Generational Design.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.