UX Research: Mobile Diary Studies

Focused View

Sarah Weise

33:43

0 View

01 Introduction

001 Insights direct from your customer.mp4

01:32

002 What you should know.mp4

00:30

02 What Are Mobile Diary Studies

001 What is a mobile diary study .mp4

03:27

002 Gathering data with text video or screenshots.mp4

03:16

03 The Five Market Research Outcomes

001 Exploratory insights.mp4

03:39

002 Linguistic and sentiment insights.mp4

04:07

003 Mapping a customers journey.mp4

02:47

004 Moments of truth in the buying journey.mp4

02:35

005 Behavioral-based customer segmentation.mp4

03:28

04 Analysis and Writing the Report

001 Analyzing your qualitative data.mp4

03:38

002 What goes into your report.mp4

03:44

05 Conclusion

001 Building your market research tool kit.mp4

01:00

Description

Studying your customers’ experience—especially as they interact with your product or brand in the context of their lives—leads to discoveries that help you make strong business, product, and UX decisions. In this course, learn how to capture snapshots of the moments that matter by conducting mobile diary studies through text, screen recording, or selfie videos. Sarah Weise explains this qualitative research technique to gather real-life data from customers in a way that will meet your UX or market research goals. Using data gathered in mobile diary studies, you can make value-based decisions by mapping a customer’s journey, identifying buyer touch points, understanding how to segment your audience, conducting exploratory research, and more. By the end of this course, you’ll be ready to perform mobile diary studies that result in actionable and meaningful insights.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

User Experience Design

Sarah Weise

Instructor's Courses

I'm a market researcher, bestselling author, and keynote speaker. I help organizations make their products and marketing resonate through rapid customer research! MARKET RESEARCH I run an award-winning marketing research studio, Bixa (www.bixaresearch.com). We offer brands the quantitative and qualitative edge they need to get clear movement forward. We find the audience insights you need to capture attention, deepen connection, build trust, influence your audience, and transform your business. Over the course of my career, I have uncovered audience insights and crafted customer-centered experiences for over 100 brands including Google, IBM, Capital One, PBS, Veterans Administration, Real Warriors and more. I help brands deliver products that are captivating, magical, and radically intuitive. MY BOOK InstaBrain: The New Rules for Marketing to Generation Z is a #1 Amazon Bestseller. Visit www.sarahweise.com to get the first chapter free! LINKEDIN LEARNING AUTHOR Feel free to take any of my courses on LinkedIn Learning (formerly Lynda.com). I teach courses in Market Research Foundations, Storytelling, and Generational Design.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.