UX Research Analysis

Focused View

Justin Buehler

1:02:59

29 View

01 - Course Overview

01 - Course Overview.mp4

01:34

02 - User Experience Analytics

02 - Module Overview.mp4

00:37

03 - What Is User Experience.mp4

03:17

04 - How Is User Experience Measured.mp4

06:19

05 - How Is User Research Data Managed.mp4

02:03

06 - Metrics Analysis Demo.mp4

03:41

07 - Module Review.mp4

00:13

03 - User Research Methods

08 - Module Overview.mp4

00:30

09 - What Are Research Methods.mp4

01:54

10 - How Are Research Methods Selected.mp4

02:31

11 - What Is Competitor Research.mp4

02:56

12 - How Is Competitor Research Data Collected.mp4

02:50

13 - SWOT Analysis Demo.mp4

04:46

14 - Module Review.mp4

00:12

04 - User Models and Maps

15 - Module Overview.mp4

00:21

16 - What Are Mental Models.mp4

03:49

17 - What Are Personas.mp4

01:55

18 - What Is a Customer Journey Map.mp4

04:58

19 - Customer Journey Map Demo.mp4

05:34

20 - Module Review.mp4

00:12

05 - User Evaluation Methods

21 - Module Overview.mp4

00:17

22 - What is Usability Testing.mp4

01:53

23 - What is Split Testing.mp4

05:15

24 - What is a Heuristic Evaluation.mp4

01:09

25 - Heuristic Evaluation Demo.mp4

03:05

26 - Module Review.mp4

00:14

06 - Course Review

27 - Course Review.mp4

00:54

Description

Learn UX research methods and data analysis techniques to unlock insights about user behaviors, attitudes, and motivations. Explore emerging tools that measure micro-interactions and how those intent signals are used to predict customer satisfaction.

What You'll Learn?

Understanding user behaviors, attitudes, and motivations is key to designing seamless experiences across multiple touchpoints for customers.

In this course, UX Research Analysis, you’ll learn how to conduct user research and data analysis to improve user experience on websites and mobile apps.

First, you will learn how to complete a web metrics analysis using analytics software. Next, you'll explore the difference between quantitative and qualitative UX research methods and how each is used to conduct competitor research for a SWOT analysis. Next, you'll learn how to visualize customer mental models using card sorts, personas, and customer journey maps. Finally, you’ll discover how to test and evaluate the usability of products and services based on interface design principles and usability standards.

When you’re finished with this course, you’ll have a foundational knowledge of UX research methods and data analysis techniques to improve user experience.

Software required: None required, but applications discussed and recommended in course include Google Analytics, Google Optimize or Optimizely, and Hotjar.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

User Experience Design

Justin Buehler

Instructor's Courses

Justin Buehler is a strategic communications and learning consultant, and the founder of Buehler Strategies. His firm specializes in strategy, content development, and instructional design for clients in the high-tech, government, and nonprofit sectors. Justin’s corporate communications experience includes working with Fortune 500 leaders Adobe, eBay, and Raytheon on change management initiatives. He has developed courses for Allen Communication Learning Services and is the published author of Extend and Customize Adobe Campaign v6, now available at Pluralsight. Justin is a member of the International Association of Business Communicators and the Project Management Institute, and a scholar at Georgetown University, studying in the award-winning public relations and corporate communications master’s degree program. His interests include content strategy, instructional design, web design and development, UX, project management, leadership, training and development, and entrepreneurship. Justin lives with his wife and son in the heart of Silicon Slopes, Utah.

Pluralsight

View courses Pluralsight

Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.