UX Research: An Audience Segmentation Case Study

Focused View

Sarah Weise

53:59

55 View

01 - Introduction

01 - Segment your audience.mp4

00:50

02 - 1. What Is Audience Segmentation

01 - The power of audience segmentation.mp4

03:57

02 - A new direction for She Should Run.mp4

04:29

03 - 2. Collecting Data on Your Audience

01 - Kicking off by defining research objectives.mp4

03:41

02 - Starting with secondary research.mp4

03:42

03 - Methods to conduct audience segmentation.mp4

04:31

04 - Qualitative techniques for audience segmentation.mp4

04:21

05 - Quantitative techniques for audience segmentation.mp4

04:08

06 - Asking the right questions for qualitative analysis.mp4

03:26

04 - 3. Telling the Story Presenting Your Audience Segmentation Research

01 - Structuring your findings report.mp4

07:00

02 - Illustrating audience segments.mp4

03:50

03 - Prioritizing your audience segments RICE scoring.mp4

06:15

04 - Research as an iterative process.mp4

01:59

05 - Conclusion

01 - Next steps for your study.mp4

01:50

Description

It’s often the case that when you try to please everyone, you please no one. The same can be said for any company offering a product or service. Not all customers behave the same way and need the same thing from you. You need to know what resonates with different segments and know how to sell your products or design digital experiences differently. Personalization of products and experiences builds stronger connections and boost customer loyalty, and in this course, marketing expert Sarah Weise shows you how to conduct and apply audience segmentation studies to your own UX and marketing projects. Sarah gives a hands-on look at a real-world customer segmentation project and results, showing you what audience segmentation is and how it informs modern design projects, how to collect data on your audience/customers, and how to interview and poll your customer base. She also explains how to review, analyze, and present customer segmentation data and the personas that result from it.

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User Experience Design

Sarah Weise

Instructor's Courses

I'm a market researcher, bestselling author, and keynote speaker. I help organizations make their products and marketing resonate through rapid customer research! MARKET RESEARCH I run an award-winning marketing research studio, Bixa (www.bixaresearch.com). We offer brands the quantitative and qualitative edge they need to get clear movement forward. We find the audience insights you need to capture attention, deepen connection, build trust, influence your audience, and transform your business. Over the course of my career, I have uncovered audience insights and crafted customer-centered experiences for over 100 brands including Google, IBM, Capital One, PBS, Veterans Administration, Real Warriors and more. I help brands deliver products that are captivating, magical, and radically intuitive. MY BOOK InstaBrain: The New Rules for Marketing to Generation Z is a #1 Amazon Bestseller. Visit www.sarahweise.com to get the first chapter free! LINKEDIN LEARNING AUTHOR Feel free to take any of my courses on LinkedIn Learning (formerly Lynda.com). I teach courses in Market Research Foundations, Storytelling, and Generational Design.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.

language english
Training sessions 14
duration 53:59
English subtitles has
Release Date 2023/07/02

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