UX Deep Dive: Mapping

Focused View

Amanda Stockwell

28:06

85 View

01 - UX Mapping

01 - What is UX mapping.mp4

00:55

02 - 1. Mapping Overview

01 - Mapping as a tool.mp4

01:32

03 - 2. Empathy Map

01 - Empathy map usage.mp4

02:57

02 - Building an empathy map.mp4

03:56

04 - 3. Journey Map

01 - What is a journey map.mp4

02:27

02 - Journey map preparation.mp4

01:22

03 - Building a journey map.mp4

04:33

05 - 4. Experience Map

01 - What is a experience map.mp4

02:23

02 - What is a service blueprint.mp4

03:11

06 - 5. Other Maps

01 - Other types of maps.mp4

04:07

07 - Conclusion

01 - Share your #uxmaps.mp4

00:43

Description

Mapping is a method to externalize information and build shared understanding. Take a deep dive into the various project mapping types that can help inform and shape your user experience (UX) design projects. Instructor Amanda Stockwell explores empathy maps, journey maps, experience maps, and other types of maps to represent user paths and the context and interactions you plan to build into your projects. Plus, learn how to choose the mapping type that works best for your organization and find the most effective ways to share them with colleagues and clients.

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User Experience Design

Amanda Stockwell

Instructor's Courses

I’ve been doing user experience research and strategy since 2008. I've worked with Fortune 100's, start-ups, and everywhere in-between, providing everything from interaction design to market research. I believe that gaining a thorough understanding of the people using what we build is the foundation for every component of a successful business; design and experience, marketing strategy, hiring, product strategy, sales, everything. Companies hire me to help understand who their users are, what they need, how that ties into business goals, and how to utilize that information to craft better experiences for everyone involved. I help companies assimilate research practices into business process. I provide user research and UX analysis services iteratively throughout the design process and help craft the overall problem-solving approach for projects. Most people call that user experience research and strategy. I provide training and consultation services in user research, user experience strategy, lean experimentation, UX hiring, and UX career progression. Reach out to discuss working with me. @MandaLaceyS stockwellstrategy.com

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.