UX Deep Dive: Foundational Research

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Amanda Stockwell

31:36

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01 Foundational Research

001 Diving into foundational research.mp4

00:56

02 Essentials of Foundational Research

001 What is foundational research and why does it matter .mp4

03:59

002 Foundational research cadence.mp4

04:58

003 Common UX methods.mp4

03:42

03 Existing Data

001 Look at existing data.mp4

01:52

04 Interviews

001 Conducting basic interviews.mp4

02:07

05 Fieldwork

001 Getting in the field.mp4

03:39

06 Longitudinal Work

001 Using longitudinal studies.mp4

03:08

07 Generating Ideas

001 Focus on ideation exercises.mp4

02:07

08 Integrating Foundational Research

001 Analysis and integration.mp4

04:25

09 Conclusion

001 Foundational research toolset.mp4

00:43

Description

When it comes to UX research, there are two major categories: evaluating what’s already been done, or exploring and defining unknown spaces. Evaluative work is great, but if you’re starting from scratch or trying to figure out who your users are, you’re going to need to turn to foundational research, which involves the exploration of users, contexts, or possibilities. This approach can help you understand what you should be building and for whom.

In this course, Amanda Stockwell guides you through the ways foundational research can help uncover new opportunities and areas for improvement, regardless of your current state. Amanda starts by describing what foundational research is and how it differs from evaluative research in UX. She then covers different forms of foundational research like ethnography, data mining, and market research. Much as you wouldn’t start building a house from the third floor, building a strong foundation to your UX research will bolster every step going forward.

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User Experience Design

Amanda Stockwell

Instructor's Courses

I’ve been doing user experience research and strategy since 2008. I've worked with Fortune 100's, start-ups, and everywhere in-between, providing everything from interaction design to market research. I believe that gaining a thorough understanding of the people using what we build is the foundation for every component of a successful business; design and experience, marketing strategy, hiring, product strategy, sales, everything. Companies hire me to help understand who their users are, what they need, how that ties into business goals, and how to utilize that information to craft better experiences for everyone involved. I help companies assimilate research practices into business process. I provide user research and UX analysis services iteratively throughout the design process and help craft the overall problem-solving approach for projects. Most people call that user experience research and strategy. I provide training and consultation services in user research, user experience strategy, lean experimentation, UX hiring, and UX career progression. Reach out to discuss working with me. @MandaLaceyS stockwellstrategy.com

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.