Using Salesforce Marketing Cloud Connect

Focused View

Zuzanna Jarczynska

38:56

12 View

01. Course Overview

01. Course Overview.mp4

01:49

02. Explore Marketing Cloud Connect features in Salesforce CRM

02. Marketing Cloud Connect Overview.mp4

04:04

03. Send Single Emails to Leads and Contacts.mp4

02:06

04. Send Emails to Campaigns and Reports.mp4

02:45

05. Create Triggered Sends.mp4

04:42

06. Tracking and Analytics.mp4

03:44

03. Explore Marketing Cloud Connect Features in Salesforce Marketing Cloud

07. Synchronized Data Sources.mp4

03:52

08. Marketing Cloud Profile Center.mp4

03:13

09. Marketing Cloud Sends to Campaigns and Reports.mp4

04:38

10. Journey Builder Integration.mp4

05:38

11. Sales and Service Cloud AMPscript Functions.mp4

02:25

Description

This course will give you an overview of Marketing Cloud Connect’s main features, and increase your understanding of know how to use Marketing Cloud Connect to design and deliver connected, personalized experiences to your customers.

What You'll Learn?

Using Marketing Cloud Connect enables marketers to create a unified customer relationship by combining the marketing capabilities of Marketing Cloud with the data and campaign management capabilities of Salesforce CRM. In this course, Using Salesforce Marketing Cloud Connect, you will explore Marketing Cloud Connect’s main features. First, you’ll learn how to directly access the powerful Marketing Cloud tools within Sales or Service Clouds. Next, you’ll discover how to use the data management, segmentation, and campaign management tools available in Salesforce to create connected, data-driven customer experiences. Finally, you’ll learn how to track and analyze your campaigns' performance. When you’re finished with this course, you’ll have the skills and knowledge of using Salesforce Marketing Cloud Connect needed to engage your customers with relevant communication at key stages of their customer journey.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

Salesforce Development

Salesforce

Zuzanna Jarczynska

Instructor's Courses

Zuzanna Jarczynska is a recognized Salesforce Marketing Cloud expert, a Salesforce MVP and a Salesforce Marketing Champion. Zuzanna is the author of sfmarketing.cloud, a technical blog dedicated to Salesforce Marketing Cloud development and ampscript.io, an online AMPscript code editor. Zuzana regularly participates as an expert in technical webinars, speaks at community-driven events and leads a local Salesforce community group. Zuzanna actively supports various women in technology initiatives and runs an international group for women working in the Salesforce Marketing Cloud environment.

Pluralsight

View courses Pluralsight

Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.