Using Color to Amplify Your Online Presence

Focused View

Nicte Cuevas

36:10

84 View

01 - Introduction

01 - Using color beyond pretty palettes.mp4

01:03

02 - 1. Why Color Matters

01 - How color makes you think.mp4

03:47

02 - How colors impact decisions.mp4

03:02

03 - The connection to culture and color.mp4

03:15

04 - Boost sales with calls to action.mp4

03:23

03 - 2. Finding Inspiration

01 - Build an inspiration vault.mp4

03:28

02 - Inspiration outside of the digital world.mp4

02:31

03 - Organize your inspiration vault.mp4

05:03

04 - 3. Using Color in Your Branding

01 - Colors on websites.mp4

03:08

02 - Colors on social media.mp4

03:28

03 - Define a meaning to your colors.mp4

03:14

05 - Conclusion

01 - Next steps.mp4

00:48

Description

The way you use color on your social media feed can have a huge impact. For years, people were drawn to colorful accounts because they looked pretty, but now there's more than just aesthetics at work when choosing an account worth following. In this course, designer and brand strategist Nicte Cuevas shows you how you can leverage color to amplify your online presence, build connections with your audience, and boost sales and brand recognition. Find out how color makes you think and impacts decisions. Explore best practices for navigating color and culture on a global scale and learn to use a color strategy to guide people to important information and boost sales. Get practical advice on finding inspiration and keeping your sources organized. Plus, discover the most effective ways to leverage color on websites and social media and go over how to give meaning to the colors you choose.

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Graphic Design

Vector Graphics

Color Theory

Social Media Marketing

Color Grading

Nicte Cuevas

Instructor's Courses

I help visionary companies create sustainable solutions that increase brand awareness, bolster brand loyalty, and maximize marketing outcomes through intentional ingenuity. As a bilingual brand strategist and graphic designer, I use empathy-driven methods, color psychology, cultural communication, and intentional messaging tools to amplify businesses with purpose-driven stories. As a LinkedIn Learning instructor, I empower thousands worldwide with courses on branding, color psychology, and design. My experiences as a military spouse, heighten my commitment to detailed-focused collaborations with my clients while remaining adaptable and communicative. I’ve been featured in: LinkedIn Top Voice in Design 2022, Graphic Design USA People to Watch 2015 & 2020, Adobe Creative Cloud/Behance Live, Adobe Spark, Adobe MAX, CNBC Grow, Twitter, Small Biz Daily, and PLANN.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.