User Experience Design: Create Highly Converting Websites

Focused View

Oxford Learning Lab

5:25:48

10 View

1 - User Experience Design Overview

1 - Intro & History.mp4

08:15

2 - What WebUX Means for Users.mp4

07:51

3 - First Steps on Getting the Site Your Customers Want.mp4

04:44

4 - Start Testing Your Current Website.mp4

07:21

5 - Learn How to Build a Better Site 1.mp4

10:55

6 - Learn How to Build a Better Site 2.mp4

12:52

7 - Learn How to Build a Better Site 3.mp4

10:19

8 - Learn How to Build a Better Site 4.mp4

07:09

9 - Examples Who applies it.mp4

05:49

10 - Summary and Resources.mp4

04:10

11 - Use Neuroscience to guide people through your Website.html

2 - Intro & Definitions

12 - Introduction to Usability and UX.mp4

04:53

13 - Definition and benchmarksUser.mp4

12:25

14 - Definition and benchmarksGoals.mp4

06:58

15 - Definition and benchmarksContext of use.mp4

08:02

3 - How Customers Behave Online

16 - How customers behave online 1.mp4

09:18

17 - How customers behave online 2.mp4

13:05

18 - How customers behave online 3.mp4

08:20

19 - Philosophy.mp4

10:59

20 - Customer researchFocus groups and interviews.mp4

07:57

4 - Personas & Card Sorting

21 - Card sorting.mp4

08:12

22 - Personas.mp4

06:37

23 - Principles Expectations and consistency.mp4

15:23

24 - Feedback.mp4

09:21

5 - Structure & Navigation

25 - Provide structure 1.mp4

08:40

26 - Provide structure 2.mp4

08:59

27 - Provide structure and Avoid clutter.mp4

09:49

28 - Calls to action.mp4

13:01

29 - Guiding customersHomepage.mp4

10:04

30 - On site search.mp4

06:42

31 - Navigation 1.mp4

14:07

32 - Navigation 2.mp4

12:51

6 - Evaluation Testing & Analytics

33 - Forms.mp4

08:05

34 - Site researchHeuristic evaluation.mp4

05:28

35 - Usability testing.mp4

14:13

36 - Eyetracking and Paper prototyping.mp4

04:33

37 - Metrics and analytics.mp4

04:48

38 - Summary Usability and UX.mp4

03:33

Description

Conceive websites that improve customer satisfaction, have better search ranking and convert more traffic into sales!

What You'll Learn?

Create websites that convert surfers into leads and customers
Master personas to satisfy exact needs
Craft Websites that people want to use again and again
Analyse how your customers behave online
Define and improve benchmarks
Test navigation patterns

Who is this for?

Website Designers

Marketing Managers

Project Managers

UX designers

Web developers

What You Need to Know?

No background needed in UX design

More details

Description
GREAT USER EXPERIENCE= BETTERÂ ENGAGEMENT=SUSTAINEDÂ RESULTS
What all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.
The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it.
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After explaining how users behave online, the course will focus on helping to understand what are your visitor's needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.Â
Who this course is for:
Website Designers
Marketing Managers
Project Managers
UX designers
Web developers

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User Experience Design

Oxford Learning Lab

Instructor's Courses

Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies. Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few. All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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