Unlock Your Marketing Skills with Marketing Basic Training

Focused View

Wataru Matsuda

35:37

4 View

1 - Chapter-1-Marketing-Training.pptx.pdf

1 - Marketing Basic Training Skill Assessment Test.html

1 - What is Marketing.mp4

09:25

2 - Chapter-2-Marketing-Training.pptx.pdf

2 - Marketing Strategy.mp4

03:18

3 - Chapter-3-Marketing-Training.pptx.pdf

3 - Research and Analysis.mp4

09:19

4 - Chapter-4-Marketing-Training.pptx.pdf

4 - STP Marketing Model.mp4

07:47

5 - Chapter-5-Marketing-Training.pptx.pdf

5 - Marketing Mix.mp4

05:48

Description

Minimum Marketing Knowledge Course

What You'll Learn?

Learn the basics of marketing
Understand the basics of marketing strategy
Explore research and analysis methods
Utilize the knowledge gained from today's training to create a real-world marketing plan

Who is this for?

Beginners can build solid basic marketing knowledge, while professionals can refresh their knowledge and get more inspiration.

What You Need to Know?

No special skills needed.

More details

Description
Master the fundamentals of marketing and gain the insights you need to thrive in the dynamic landscape of business
In this e-learning video course we will quickly review marketing basics to understand the overall picture.
Marketing is essential for all businesses. With clever marketing, you can increase revenue and grow the company. It is also essential for creating products and services that are customer-centric.
Through this Basic Marketing Video Course, participants will understand the basic flow of marketing. In order to leverage company strengths, it is also helpful to analyze your company and competitors. Based on this knowledge, all participants will be able to define the direction their company is aiming for and make concrete plans that align with the company vision and mission.
Video Corse Curriculum:
CHAPTER 1
What is Marketing?
Learn the basics of marketing
Marketing definition
Marketing value for company and customers
Marketing success story [real-life examples case study]
[Exercise] Stories of success
CHAPTER 2
Marketing Strategy
Understand the Basics of Marketing Strategy
Marketing strategy definition
3 doâ€™s of marketing
Step-by-step guide for creating a marketing strategy
CHAPTER 3
Basic/Analysis
Explore Research and Analysis Methods
What is marketing research
Basics of in-house marketing analysis [VRIO analysis]
External marketing analysis [Porterâ€™s 5 forces analysis]
Comprehensive analysis [SWOT analysis]
[Exercise] SWOT analysis of the current company
CHAPTERÂ 4
STP Marketing Model
Identify STP and learn how to embody it
What is STP
Segmentation
Targeting]
[Exercise] Targeting
Positioning
CHAPTER 5
Marketing Mix
Utilize the knowledge gained from today's training to create a real-world marketing plan
What is the marketing mix? [4P]
Creating an optimal marketing mix [ensure consistency with STP/iterate using PDCA]
Who this course is for:
Beginners can build solid basic marketing knowledge, while professionals can refresh their knowledge and get more inspiration.

User Reviews

Rating

average 0

Total votes0

Focused display

Research Methods

Wataru Matsuda

Instructor's Courses

With over 35 years of experience in one of the most highly competitive markets, we have successfully delivered business education to thousands of individuals. Our primary focus has always been on helping businesses achieve their goals by developing their employees.At Reskill, we live by the motto 'Train Smarter. Learn Faster' as we are passionate about delivering effective training to a wider audience. We achieve this by incorporating innovative approaches and technologies to make learning easy and accessible to everyone.

Udemy

View courses Udemy

Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.