Understanding Your Audience

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Jason Alba

1:25:52

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01 - Course Overview

01 - Course Overview.mp4

01:32

02 - Communicating Better Because You Understand the Audience

02 - Introduction.mp4

02:59

03 - Three Parts of Effective Communication.mp4

03:48

04 - What Is Your Audience.mp4

02:20

05 - The Results of Understanding Your Audience.mp4

02:56

06 - Defining Your Audience.mp4

03:38

07 - Describing the Messenger.mp4

02:44

08 - Summary.mp4

00:48

03 - Understanding Communication from Marketings Perspective

09 - Introduction.mp4

00:45

10 - Demographics.mp4

02:43

11 - Psychographics.mp4

05:45

12 - Maslows Hierarchy of Needs.mp4

04:41

13 - Cognitive Biases.mp4

03:38

14 - Your Message.mp4

03:49

15 - The Context of Culture.mp4

02:47

16 - Summary.mp4

01:43

04 - How to Practice Effective Communication

17 - Introduction.mp4

00:35

18 - Creating Audience Profiles.mp4

06:19

19 - Performing Message Analysis.mp4

05:13

20 - Connecting the Message with Your Audience.mp4

03:05

21 - Emotions in Communication.mp4

06:24

22 - Summary.mp4

00:50

05 - Speaking through Filters to Get Your Message across Clearly

23 - Introduction.mp4

01:10

24 - Filtering on Expectations.mp4

05:48

25 - Filtering on Points of Reference.mp4

03:49

26 - Filtering on Experiences.mp4

05:02

27 - Summary.mp4

01:01

Description

In this course we explore how to increase every aspect of communication by really understanding your audience and how to best connect with them. Become a master of communication as you really connect with who you are delivering your message to.

What You'll Learn?

At the core of effective communication is a thorough knowledge of who your audience is. In this course, Understanding Your Audience, you’ll learn how to define your audience in detail so you can address their wants and needs that are relevant to your intended communication outcomes. Next, you will discover how professional marketers think about audience and communication. Finally, you will explore the impact of filters that influence how we give and accept information. When you're finished with this course, you will have the skills and knowledge of developing an understanding of your audience needed to communicate anything, anytime, anywhere.

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Communication Skills

Public Speaking

Business Communication

Nonverbal Communication

Jason Alba

Instructor's Courses

Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages JibberJobber.com, a CRM for job seekers. Jason has authored three books. He speaks and blogs regularly about soft skills, professional development, and career management. He has a CIS undergraduate and an MBA from Idaho State University.

Pluralsight

View courses Pluralsight

Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.