Understanding Viral Videos

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Ashley Kennedy

1:02:11

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01 - Introduction

01 - Connecting with viral videos.mp4

01:25

02 - 1. Understanding Viral Videos

01 - What is virality.mp4

04:01

02 - What are the secrets to going viral.mp4

04:17

03 - Emphasizing emotion, value, and authenticity.mp4

05:37

04 - Additional ways to optimize for virality.mp4

04:55

05 - Embracing viral strategy.mp4

05:25

06 - Embracing the randomness of the internet.mp4

04:15

07 - Catering to different social media platforms.mp4

06:03

08 - Case studies of viral videos.mp4

04:51

03 - 2. Viral Marketing Tips

01 - What is viral marketing.mp4

05:35

02 - How can brands incorporate virality.mp4

05:09

03 - Working with influencers to strike internet gold.mp4

04:05

04 - Marketing hacks Tips and tricks to riding the viral wave.mp4

05:36

04 - Conclusion

01 - Next steps.mp4

00:57

Description

Viral videos are social videos that gain widespread popularity through sharing on social media and the internet. There’s no “secret sauce” to making a video go viral, since many of the causes of virality come down to luck, timing, and other factors beyond our control. But there are ways you can set yourself up for success to create content that is well poised to gain viral attention. In this course, instructor Ashley Kennedy dissects some common characteristics of viral videos and explores how you can harness the power of the internet to try to go viral. Ashley discusses viral marketing and how brands can create engaging content that has viral potential. She also covers when it makes sense to team up with influencers to create popular social videos. After watching this course, you will understand what viral videos are, how they spread, and how to engage intelligently with viral marketing tactics.

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Social Media Marketing

Video Marketing

Ashley Kennedy

Instructor's Courses

As Managing Staff Instructor of the Business and Creative libraries, I'm privileged to lead a team of extremely talented in-house instructors at LinkedIn Learning. My goal is to champion innovation and drive excellence in instructional design and course creation. I also create my own courses on various topics—including video, filmmaking, storytelling, social media marketing, education and more.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.