Understanding SEO concepts and performing SEO Audit using free tools
Mohanrajan Guha rajan
2:55:09
Description
Any business, however small or large need to have a webpresence. By webpresence it includes website. Having website alone would not provide desired results. To drive more organic traffic to website, the website has to be ranked high by search engine. This is where Search Engine Optimization, known as SEO plays a critical role.
Further, these days and more particularly with travel restrictions, business extensively uses Digital marketing. Understanding SEO and thereby improving business website search result will drive more organic traffic to website. Naturally SEO, make digital marketing easy and effective.
While, one can address SEO technique while building website, but generally webdeveloper may not be knowledgeable with SEO technique, so one need to dependent on SEO consultants, who also understand the technical aspects of webdevelopment, which is generally rare to find as well.
At the same time, if a website is already hosted or if its just hosted, theb better to perform and SEO Audit to validate whether is satisfy the SEO requirement and rules, but this audit one can them improve the website for better earch engine results. SEO Audit are also popularly known as health check of a website
This is unique course which covers SEO essentials and performing SEO Audit using some of the free tool. The topics covered in this course are:
•What is SEO?.
•How Search Engine works?
•Digital Marketing(brief overview) and SEO
•SEO and SEM.
•Type of SEO.
•Type of SEO technique – user prespective.
•Technical SEO.
•On-Page SEO
•Off-Page SEO
•Links in SEO.
•SEO Audit.
Happy Learning!!
What You'll Learn?
- Marketing
- Business
- User Acquisition
- Web Development
- SEO
- Website Design
- Search Engine Optimization
More details
User Reviews
Rating
Mohanrajan Guha rajan
Instructor's CoursesHello, I'm Guha Rajan
Having over 25 + years of IT industry experience (Product development, Consulting & Training).
His last engagement was with Oracle India (initially with consulting and then with Oracle university) , which was for more than 12 years. Prior to this, had worked with Cap Gemini (formerly iGate Global Solution), GE to name a few.
Had managed projects and programs in Enterprise Resource Planning and Business Intelligence implementations in the range of 3000 man days with revenue about 6mil US$ per year. These projects are on industry domains, such as Oil and Gas, Process Manufacturing, Hi-Tech Retail & Telecom across the globe.
Was awarded with "pace setter" , "best managed " project awards in recognition of efforts in project management.
Was also instrumental in design, development and roll-out of Graduate Hire program on Oracle Products stack for partner IT services companies in recent times.
Right from college was fascinated about devices and sensor interaction with computer, which made him focus on micro-controller in early 90's and that eventually attracted him towards field of Internet of things and Machine learning, AI these days.
Due to his vast experience, he has crafted varied unique courses in SkillShare platform. He has plans to create more, as his passion has been on knowledge acquisition and sharing.
He Holds a degree in engineering (Computer science) with MBA and a certified PMP since 2007
Also certified recently in Python, IOT by NPTEL (Govt of India )
SkillShare
View courses SkillShare- language english
- Training sessions 24
- duration 2:55:09
- English subtitles has
- Release Date 2024/02/12
