Understanding Augmented and Virtual Reality: An Introduction

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Catherine Henry and Madecraft

52:21

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1. Introduction

001. Transforming your business today.mp4

02:12

2. Demystifying Reality

002. Types of realities.mp4

03:39

003. 5G Speed, power, and touch.mp4

03:05

004. Understanding the ecosystem.mp4

03:19

3. Applications of Virtual Reality

005. Virtual reality for real results.mp4

03:04

006. VR work and meetings.mp4

03:00

007. Learn, study, and play.mp4

03:03

4. Augmented Reality for Business

008. From snap to stores.mp4

03:09

009. Welcome to immersive wearables.mp4

02:50

010. AR marketing.mp4

03:03

5. VR and AR Marketing

011. Consumer goods.mp4

02:38

012. NFTs and digital branding.mp4

03:18

013. Shopping, sports, and entertainment.mp4

03:25

6. Creating Experiences

014. The new experience economy.mp4

03:16

015. Driving customer experience.mp4

03:21

016. ROI in the metaverse.mp4

03:15

7. Conclusion

017. VR, AR, and the dawn of the metaverse.mp4

02:44

Description

How the business world operates has dramatically changed in recent years as a result of the new metaverse. You’ve likely recognized the need to evolve your business in order to maintain/increase your ROI using new technologies like augmented and virtual reality (AR, VR). In this course, Catherine Henry, a leading voice in extended reality and expert in AR and VR, details the different applications that these technologies can have in your organization. She explains the link between digital and virtual medias, and how to use them to drive sales, measure success, and drive engagement between employees. She shows that VR is the next step in social media due to its various capabilities and explains how AR creates engagement, grows sales, and increases customer retention. After this course, you’ll have a better idea on how to differentiate and use AR and VR to positively impact your businesses’ efficacy and ROI.

This course was created by Madecraft. We are pleased to host this training in our library.

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Focused display

Augmented Reality

Virtual Reality

Catherine Henry and Madecraft

Instructor's Courses

Catherine D. Henry is one of the top global experts on the Metaverse and Web3 and is a strategic advisor to Boards and executive management teams, shaping how the world’s most successful companies will enter, market, and monetize this new media landscape. She brings over 20 years of experience as an institutional investment advisor on frontier technologies in investment banking and is a renowned thought leader on global tech megatrends. Catherine started her career in global financial services at the World Bank and later led institutional sales for private and equity tech investments, heading complex global investment projects and large international teams, traveling actively across 4 continents leading 64 markets and over $1billion in client accounts. A futurist, keynote speaker and author of a forthcoming book about GenZ and Web3 she also holds an MBA and MA in International Economics, she is on the Advisory Board of South by Southwest (SXSW), the Interactive Advertising Board (IAB), and LA Chapter President of the VRAR association. She was awarded Campaign Magazine's top 40 distinguished leaders in US media and tech industry for 2022-2023.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.