Unbounce: Create Landing Pages that Convert + A/B Testing

Description

Unlock the full potential of Unbounce and learn to design high-converting landing pages that captivate and convert your target audience. In this course, you’ll dive into the essential tools and strategies needed to build effective, engaging landing pages using Unbounce, a leading platform for creating optimized web pages tailored for any digital marketing goal.

Starting from the basics, this course covers everything from setting up your Unbounce account to advanced techniques like A/B testing, conversion tracking, and smart traffic optimization. You’ll learn to customize pages for specific audiences, integrate marketing tools, and drive traffic, all while aligning with your brand’s voice and goals.

What You’ll Learn:

• Unbounce Platform Setup: Easily set up and navigate your Unbounce account to streamline the landing page creation process.

• Landing Page Design Principles: Build visually appealing, conversion-focused landing pages, leveraging Unbounce’s customizable templates and design tools.

• Mobile Optimization: Ensure your landing pages look perfect and function smoothly on any device, maximizing accessibility and engagement.

• Conversion Tracking & Goal Setting: Set clear goals and track conversions to understand what resonates with your audience.

• Integrations with Marketing Tools: Connect your Unbounce pages to email marketing, CRM systems, and analytics tools for a seamless marketing funnel.

• A/B Testing and Smart Traffic: Use Unbounce’s testing tools to refine your pages based on real data, and deploy smart traffic solutions for better results.

• Advanced Features: Discover features like popups, sticky bars, and dynamic text replacement to boost interaction and engagement on your landing pages.

• Driving Traffic to Your Landing Pages: Master methods to attract the right traffic, from SEO basics to paid advertising and social media promotion.

Ideal for digital marketers, e-commerce professionals, entrepreneurs, and anyone eager to improve their online conversion rates, this course will give you the confidence to create landing pages that not only look professional but also perform exceptionally well. By the end, you’ll have a fully optimized Unbounce landing page ready to drive meaningful results for your business.

Join today and transform the way you connect with your audience through impactful Unbounce landing pages!

HERE YOU CAN SEE THE COURSE CONTENT:

Module 1: Introduction to Unbounce

• Welcome to the Course

• Creating Your Unbounce Account

• [QUICK WIN] Creating a Landing Page in Minutes

Module 2: Building Your First Unbounce Page

• How to Build a Winning Landing Page

• Building a Landing Page with Unbounce

• Optimizing Your Landing Page for Mobile

• Landing Page is READY! Publishing Your Landing Page

Module 3: Adding Integrations to Your Unbounce Page

• Integrating Unbounce with Your Email Marketing Software

• Integrating Google Analytics and Other Tracking Tools

Module 4: Setting a Conversion Goal

• How to Set a Conversion Goal for Your Landing Page

Module 5: Connect Your Domain to Your Unbounce Page

• Setting Up Your Domain

Module 6: Growing Your Page Traffic

• How to Drive Traffic to Your Landing Page

Module 7: A/B Testing and AI Smart Traffic

• Creating a Variant of Your Landing Page

• What is Smart Traffic?

• Running an A/B Test with Unbounce

Module 8: Optimizing Your Unbounce Page

• Building Popups

• Building Sticky Bars

• Working with Dynamic Text Replacement

Module 9: Conclusion

• Accessing Unbounce Documentation and Support

• Congratulations!

Who this course is for:

• Digital marketers looking to enhance their skills in creating high-converting landing pages.
• Entrepreneurs and business owners who want to drive more leads and sales through effective landing pages.
• Freelancers and consultants aiming to expand their service offerings with Unbounce expertise.
• Sales and marketing teams who want to optimize their campaigns and improve conversion rates.
• Beginners with no prior experience in Unbounce who want to learn a valuable marketing tool.