Ultimate Google Ads PPC Certification Training Masterclass

Focused View

Surendar Kumar

6:03:53

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1. Introduction To Google Ads - Overview of the Dashboard

1. Welcome to My Course and lets Learn Google Search Ads Together.mp4

02:02

2. Google Ads Dashboard In Detail.mp4

24:46

3. Set Up Your Google Ads Account.mp4

06:36

4. Set Up Billing Profile For Your Google Ads.mp4

05:30

5. Google Ads Structure.mp4

08:50

6. Conversion Tracking - Part 1 (Basic).mp4

00:45

7.1 8 - Google Ads & Structure of Google Account.pdf

7. Campaign Creation Stages.mp4

13:53

2. Stage 1 - Campaign Objective & Settings

1. Campaign Objective.mp4

07:39

2. Campaigns Type.mp4

05:45

3.1 13 - Campaign Types.pdf

3. Campaigns Name & Naming Conventions.mp4

03:19

3. Stage 2 - Bidding

1. Bidding.mp4

03:34

4. Stage 3 - Campaign Settings

1. Location Targeting.mp4

02:12

2. Languages.mp4

04:21

3. Networks.mp4

05:08

4.1 19 - Audiences Types.pdf

4. Audiences - Types.mp4

12:05

5. How to Do Audiences Targeting.mp4

18:11

6. Dynamic Search Ads Settings.mp4

02:55

7.1 23 - Ad Rotation.pdf

7. Ad Rotation.mp4

06:31

8. Campaign Start & End Date.mp4

00:26

9. Ads Schedule.mp4

04:51

10. Campaign URL Options Tracking URLs.mp4

07:55

5. Stage 4 - Keywords & Ads

1. Understanding the KWs.mp4

07:24

2.1 29 - Understanding The KWs.pdf

2. Keywords Match Types.mp4

15:44

3. Keywords - Find Keywords Using 3 methods.mp4

08:29

4.1 32 - Keywords intent .pdf

4. Keywords Intent.mp4

04:04

5.1 34 - Keywords Research.pdf

5. Keyword Research.mp4

04:37

6. Keyword Planning.mp4

10:22

7.1 37 - Keywords Organizing - A.pdf

7.2 38 - Keywords Organizing - B.pdf

7. Keyword Organising.mp4

04:37

8. Negative Keywords.mp4

02:08

9. Keyword Planning - Volume & Cost Estimates.mp4

07:57

10.1 43 - Sucessful Text ADs Principals.pdf

10. What is Ad copy & Basic Principles to Make the Best Adcopy.mp4

08:17

11.1 45 - Ads Rules.pdf

11. Ad Rules.mp4

03:58

12. Create Your First Ad group.mp4

04:29

13.1 48 - Ad-Group Structure.pdf

13. Ads Groups Structure.mp4

12:53

14. Set Up Your Ad Copy.mp4

15:24

15. Sitelink Extensions.mp4

05:16

16. Callout Extensions.mp4

06:05

17. Call Extensions.mp4

06:25

18. Structured Snippet Extensions.mp4

05:59

19. App Extensions.mp4

03:15

20. Lead Form Extensions.mp4

08:20

21. Promotion Extensions.mp4

08:27

22.1 58 - Extensions & different Types.pdf

22. Price Extensions.mp4

05:47

23.1 60 - Quality Score.pdf

23. Quality Score.mp4

06:10

24.1 62 - Ad Rank.pdf

24. Ad Rank.mp4

06:01

6. Stage 5 - Budget

1. Budget Settings.mp4

03:10

7. Stage 6 - Review

1. Review Process Shortcut.mp4

05:21

8. Miscellaneous - But Important

1. Understand Website Conversion Tracking Code In Detail.mp4

02:24

2. Global Site Tag Google Tag.mp4

01:35

3. Create & Install Website Conversion Tracking Code.mp4

23:51

9. Example

1. Example 1 - Creation of a campaign.mp4

08:10

Description

Learn Google Ads (Former AdWords) PPC to Increase Traffic, Leads & Sales and Get Google Ads Certified!

What You'll Learn?

Proficient Google Ads Campaign Creation
Strategic Keyword Research and Optimization
Conversion Tracking and ROI Measurement
Effective Ad Copywriting and Optimization

Who is this for?

The Ultimate Google Ads Mastery Course by Surendar Kumar is designed to cater to a wide range of individuals who are interested in mastering the art of Google Ads (formerly Google AdWords) and harnessing its potential for various purposes. This course is ideal for: 1. **Digital Marketing Enthusiasts:** Individuals who are passionate about digital marketing and want to expand their knowledge and skills in the realm of online advertising. 2. **Business Owners:** Entrepreneurs and small business owners who seek to leverage Google Ads as a powerful tool to grow their online presence, attract potential customers, and boost sales. 3. **Marketing Professionals:** Marketing managers, executives, and professionals who want to enhance their expertise in Google Ads and contribute to the success of their marketing campaigns. 4. **Aspiring Freelancers:** Individuals who aspire to become freelance digital marketers or offer Google Ads services to clients as part of their freelance portfolio. 5. **Career Starters:** Individuals who are considering a career in digital marketing and want to gain a strong foundation in one of its essential components—online advertising with Google Ads. 6. **Website Owners:** Individuals who own websites and wish to increase web traffic, conversions, and sales by learning how to effectively use Google Ads. 7. **Job Seekers:** Those who are looking to enhance their job prospects by acquiring valuable skills in one of the most sought-after areas of digital marketing. 8. **Marketing Consultants:** Consultants who want to stay updated with the latest trends and best practices in Google Ads to provide valuable insights to their clients. 9. **Anyone Interested in Online Advertising:** Anyone with a general interest in online advertising and a desire to understand how Google Ads works and how it can be utilized effectively. 10. **Marketing Students:** Students pursuing marketing or related fields who want to complement their academic knowledge with practical insights and hands-on experience in Google Ads. 11. **Brand Builders:** Individuals looking to build a strong brand presence and fan base using Google Advertising as a strategic tool. 12. **Existing Google Ads Users:** Current Google Ads users who want to deepen their understanding, improve their campaign performance, and stay updated with the latest features and strategies. Whether you're a beginner looking to start your journey in digital advertising or an experienced marketer seeking to enhance your skill set, this course is structured to accommodate learners at various levels of expertise and can help you achieve your specific goals in the realm of Google Ads.

What You Need to Know?

To enroll in the Ultimate Google Ads Mastery Course by Surendar Kumar, there are no strict prerequisites, as the course is designed to accommodate learners with varying levels of experience. However, to make the most of the course and ensure a smooth learning experience, it's recommended that participants have the following:

Basic Computer Skills: Learners should be comfortable using a computer, navigating websites, and working with online tools and applications. Familiarity with web browsers and basic software is essential.

Internet Access: Since the course is delivered online, a stable internet connection is necessary to access course materials, lectures, and resources without interruptions.

Desire to Learn: A strong motivation to learn and explore the world of digital advertising is essential. A genuine interest in marketing and a willingness to dive into the course content are highly beneficial.

Access to a Google Ads Account: While not mandatory, having access to a Google Ads account (or creating one during the course) will allow learners to practice and implement the concepts taught in real-time.

Basic Marketing Knowledge (Optional): While not required, a foundational understanding of marketing principles can be advantageous. This knowledge can help learners grasp advanced advertising concepts more easily.

A Computer or Mobile Device: Access to a computer, laptop, tablet, or even a smartphone with a web browser will be necessary to access course lectures, resources, and assignments.

Willingness to Engage: Active participation, asking questions, and engaging with course materials will enhance the learning experience. Students should be willing to practice what they learn and apply it in real-world scenarios.

More details

Description
"Unlock the Power of Google Ads with Our Expert Course!

Are you ready to supercharge your online presence and boost your business to new heights? Welcome to our comprehensive course: 'Learn Google Ads (Formerly AdWords) PPC to Increase Traffic, Leads & Sales and Get Google Ads Certified!'

Why Choose Our Course?

- Master the Art of Google Ads: Whether you're a beginner or looking to refine your skills, our course covers everything from the basics to advanced strategies, ensuring you harness the full potential of Google Ads.

- Drive Quality Traffic: Learn how to attract the right audience, increase website traffic, and watch your leads and sales soar. Our proven techniques will transform your campaigns.

- Google Ads Certification: Become a certified Google Ads expert with our comprehensive training. Stand out from the competition and bolster your resume with this prestigious certification.

What You'll Learn:
- Keyword Research: Discover the keywords that will bring the most valuable traffic to your site.
- Ad Creation: Craft compelling ads that grab attention and convert clicks into customers.
- Budget Optimization: Maximize your ROI with budget management tips and tricks.
- Conversion Tracking: Uncover the data-driven insights needed to fine-tune your campaigns.
- Remarketing: Re-engage potential customers who didn't convert the first time around.
- Google Ads Certification: Ace the certification exam with our expert guidance.

- Results That Speak for Themselves:
Join thousands of satisfied students who have transformed their businesses with our course. Increase your website traffic, generate more leads, and boost your sales.

- Expert Instructors:
Our experienced instructors have a proven track record of success in the world of Google Ads. They're here to guide you every step of the way, ensuring you gain the skills you need to excel.

- Don't Miss Out:
Ready to take your digital marketing game to the next level? Enroll now and start your journey towards Google Ads mastery. Don't let this opportunity pass you by!

- Limited Time Offer: Enroll Today and Get a Bonus Resource Pack!
Unlock the secrets to Google Ads success and watch your business thrive. Enroll now and take the first step towards becoming a Google Ads expert!"
Who this course is for:
The Ultimate Google Ads Mastery Course by Surendar Kumar is designed to cater to a wide range of individuals who are interested in mastering the art of Google Ads (formerly Google AdWords) and harnessing its potential for various purposes. This course is ideal for: 1. Digital Marketing Enthusiasts: Individuals who are passionate about digital marketing and want to expand their knowledge and skills in the realm of online advertising. 2. Business Owners: Entrepreneurs and small business owners who seek to leverage Google Ads as a powerful tool to grow their online presence, attract potential customers, and boost sales. 3. Marketing Professionals: Marketing managers, executives, and professionals who want to enhance their expertise in Google Ads and contribute to the success of their marketing campaigns. 4. Aspiring Freelancers: Individuals who aspire to become freelance digital marketers or offer Google Ads services to clients as part of their freelance portfolio. 5. Career Starters: Individuals who are considering a career in digital marketing and want to gain a strong foundation in one of its essential componentsâ€”online advertising with Google Ads. 6. Website Owners: Individuals who own websites and wish to increase web traffic, conversions, and sales by learning how to effectively use Google Ads. 7. Job Seekers: Those who are looking to enhance their job prospects by acquiring valuable skills in one of the most sought-after areas of digital marketing. 8. Marketing Consultants: Consultants who want to stay updated with the latest trends and best practices in Google Ads to provide valuable insights to their clients. 9. Anyone Interested in Online Advertising: Anyone with a general interest in online advertising and a desire to understand how Google Ads works and how it can be utilized effectively. 10. Marketing Students: Students pursuing marketing or related fields who want to complement their academic knowledge with practical insights and hands-on experience in Google Ads. 11. Brand Builders: Individuals looking to build a strong brand presence and fan base using Google Advertising as a strategic tool. 12. Existing Google Ads Users: Current Google Ads users who want to deepen their understanding, improve their campaign performance, and stay updated with the latest features and strategies. Whether you're a beginner looking to start your journey in digital advertising or an experienced marketer seeking to enhance your skill set, this course is structured to accommodate learners at various levels of expertise and can help you achieve your specific goals in the realm of Google Ads.

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Digital Marketing

Google Ads

Surendar Kumar

Instructor's Courses

I am a Google certificated digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Through my journey in digital marketing, I have been able to learn and develop a deep understanding of Search Engine marketing, display, retargeting, social media marketing, landing page optimization, programmatic advertising, and project management.Currently, I am working as an independent freelancer for some US brands where I look after the company's ROI on the digital space.Over a span of 10+ years, I have worked with a number of local and international clients belonging to FMCGs, Insurance, Retail, Manufacturing and Investment sectors. My specialities include Display, Search and Video advertising along with Social Media (Facebook, Instagram, Twitter and Snapchat) and trafficking platforms such as DoubleClick Bid Manager (DBM), Xaxis Programmatic and Eskimi DSP. Besides this, I have also worked on multiple tools like Google Analytics/Firebase (website/app analysis), DCM/Sizmek (campaign management) SocialTools (social listening) and DMP usage/integration (mainly Oracle BlueKai). I am also adept at SEO and SEM integration alongside deploying an e-commerce strategy. To add, I am trained and well-versed in offline media planning and buying strategies as well (both ATL and BTL).

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