Transform Your Personal Brand

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Kelli Schutrop and Madecraft

1:07:26

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01 - Introduction

01 - Build your brand.mp4

01:36

02 - 1. Getting Started

01 - Take charge.mp4

02:28

02 - Define your personal brand.mp4

02:22

03 - Overcome imposter syndrome.mp4

02:34

04 - Create your differentiator.mp4

03:25

03 - 2. Understand Yourself

01 - Discover your motivation.mp4

02:42

02 - Personal branding golden rules.mp4

03:46

03 - Tell your brand story.mp4

03:07

04 - 3. Accelerate with Sponsors

01 - Importance of mentors.mp4

03:07

02 - Create a personal advisory board.mp4

02:41

05 - 4. A Personal Brand Campaign

01 - Develop a strategy.mp4

02:45

02 - Implement your plan.mp4

02:52

03 - Revise and grow.mp4

02:50

06 - 5. Communicating Your Brand

01 - Create videos on social.mp4

04:01

02 - Use LinkedIn.mp4

03:11

03 - Manage your brand at work.mp4

03:37

04 - Audit your touchpoints.mp4

03:01

05 - Share your brand.mp4

02:38

07 - 6. Promotion and Visibility

01 - Effectively networking.mp4

03:12

02 - Become the hub.mp4

02:47

03 - Volunteer in your industry.mp4

03:11

04 - Trade shows and conferences.mp4

03:36

08 - Conclusion

01 - Go for the long run.mp4

01:57

Description

What’s the secret to building your brand to accelerate your professional career? In this course, join strategic marketing expert Kelli Schutrop as she shares time-honored insights drawn from experience to help you transform your personal brand. Whether you're inside a traditional company, or an entrepreneur scaling the next big thing, Kelli shows you what it takes to get started and grow a brand that your audience will never forget. Along the way, learn how to overcome impostor syndrome, differentiate yourself, and craft and share a powerful brand story. By the end of this course, you’ll be ready to wield your new skill set to select mentors, promote your brand across platforms, network more effectively, and leave a message that sticks.

This course was created by Madecraft. We are pleased to host this training in our library.

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Personal Branding

Business Branding

Brand Management

Kelli Schutrop and Madecraft

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.